Silverfin

Digital Campaign Executive

Silverfin

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

WordPress

About the role

  • Create and execute digital marketing campaigns across email, organic social, paid social, search, display, and other digital channels—while supporting the development of new initiatives.
  • Develop and deliver targeted customer journeys across lifecycle stages, international markets, platform propositions, and new feature launches.
  • Support SEO, PPC, social media, and broader performance marketing efforts to drive traffic and conversion.
  • Manage marketing automation and CRM tools, overseeing lead nurturing workflows and audience segmentation.
  • Build and optimise email marketing programmes using A/B testing and CRO techniques to nurture leads, engage customers, and reactivate inactive audiences—ensuring consistent brand messaging across all channels.
  • Champion database health by analysing email performance, reporting on key metrics, and providing clear insights and recommendations for continuous improvement.
  • Collaborate with BU marketing teams to align email journeys with demand generation, sales, and ABM strategies.
  • Work cross-functionally to identify, evaluate, and prioritise new growth opportunities.
  • Partner with content, sales, and product teams to produce on-brand digital assets and compelling narrative content.
  • Deliver full-funnel performance reporting and present strategies, insights, and plans to internal stakeholders.
  • Work with the digital marketing team to manage regional paid media budgets, website updates, and blog content creation.
  • Collaborate with product marketing and content teams to develop regional website pages and digital experiences.
  • Act as Silverfin’s social media lead, coordinating a global always-on calendar and elevating organic social into a key demand generation channel.
  • Enhance Silverfin’s digital footprint on major software review platforms, ensuring profiles, reviews, and product information drive strong referral traffic.
  • Monitor digital trends and competitor activity, analysing campaign performance and delivering actionable insights to continually improve ROI and maintain a competitive edge.
  • Support forecasting and reporting processes, developing a deep understanding of business drivers and how to leverage them for growth.
  • Stay current with the latest digital marketing, analytics, and martech innovations to continuously improve channel effectiveness.

Requirements

  • 5+ years of experience in digital marketing, campaign management, or similar role.
  • Bachelor’s degree in marketing, communications, business, or related field is preferred.
  • Proficiency and hands-on expertise in marketing tools, such as HubSpot, Salesforce, WordPress, Monday.com, Google Analytics, Canva, and Wistia.
  • Solid understanding of social media marketing, PPC, SEO, email marketing, and analytics.
  • Client-side experience in managing high performing digital acquisition channels.
  • Experience managing campaigns and channels in a highly regulated environment/industry - preferably within financial / accounting / SaaS services.
  • Experience in UKI and international markets
Benefits
  • Be part of something bigger – Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software.
  • A connected team – Take part in regular team activities, retreats, and offsites to keep our culture thriving.
  • Grow with us – Take advantage of career development opportunities and a personal training allowance to support your growth.
  • Time to recharge – Enjoy our company-wide Wellbeing Days off each month (reviewed annually).
  • Fair compensation – Receive a competitive rewards package with benefits tailored to your role.
  • Flexibility with connection – We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent), the UK (London – Old Street / Shoreditch), the Netherlands (Gouda), and Luxembourg provide great spaces to collaborate and connect.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingcampaign managementSEOPPCemail marketinganalyticsA/B testingCRO techniqueslead nurturingaudience segmentation
Soft skills
collaborationcommunicationanalytical skillsstrategic thinkinginsight generationreportingproject managementcross-functional teamworkcustomer engagementgrowth opportunity identification