Silverfin

Account Manager

• Collaborate with local product teams in mapping the integration ecosystems and opportunities
• Overview of our existing partners and the customer value they deliver
• Direct partner relationship management and communication
• Ownership of legal partnership framework that balances business risk and partner value
• Management of commercial partnership program that optimises value for all parties
• Effective internal processes for partnership onboarding and general lifecycle management
• Act as the voice of the partnership ecosystem within the whole organisation
• Collaborate with product management on potential integration-specific development
• Ensure that partnerships align with our product, business and AI strategies
• Ensure proper definition and delivery of partner value/outcomes, including joint business casing and potential revenue forecasting/reporting of partner initiatives
• Contribute to successful GTM and marketing of your partnership and integration initiatives
• Create internal awareness and clarity of partnerships and their value proposition
• Evangelise externally for our partner program, championing the vision of connected accounting

Partner Manager

Product Manager

• Own the end-to-end lifecycle of your product area, from discovery through delivery and go-to-market
• Identify and prioritise problems that deliver the greatest customer and commercial value within your markets
• Continuously assess opportunities to enhance local content, workflows, and compliance coverage
• Define clear product outcomes, success metrics, and indicators of impact
• Translate regulatory and legislative changes into actionable product opportunities
• Ensure all solutions meet relevant local accounting, audit, and tax regulations
• Work closely with Product Owners, Engineers, and Designers to deliver high-quality, timely releases
• Partner with Functional Analysts and subject matter experts to ensure compliance requirements are accurately interpreted and embedded into solutions
• Collaborate with customers and partners to validate assumptions and test solutions.
• Align product delivery with regional go-to-market, enablement, and communication plans
• Create clear, concise, and traceable product artefacts including briefs, specifications, and release notes
• Promote transparency and shared understanding by clearly articulating the rationale behind product decisions

Product Manager – NL

Chief Marketing Officer

• Create and execute digital marketing campaigns across email, organic social, paid social, search, display, and other digital channels—while supporting the development of new initiatives.
• Develop and deliver targeted customer journeys across lifecycle stages, international markets, platform propositions, and new feature launches.
• Support SEO, PPC, social media, and broader performance marketing efforts to drive traffic and conversion.
• Manage marketing automation and CRM tools, overseeing lead nurturing workflows and audience segmentation.
• Build and optimise email marketing programmes using A/B testing and CRO techniques to nurture leads, engage customers, and reactivate inactive audiences—ensuring consistent brand messaging across all channels.
• Champion database health by analysing email performance, reporting on key metrics, and providing clear insights and recommendations for continuous improvement.
• Collaborate with BU marketing teams to align email journeys with demand generation, sales, and ABM strategies.
• Work cross-functionally to identify, evaluate, and prioritise new growth opportunities.
• Partner with content, sales, and product teams to produce on-brand digital assets and compelling narrative content.
• Deliver full-funnel performance reporting and present strategies, insights, and plans to internal stakeholders.
• Work with the digital marketing team to manage regional paid media budgets, website updates, and blog content creation.
• Collaborate with product marketing and content teams to develop regional website pages and digital experiences.
• Act as Silverfin’s social media lead, coordinating a global always-on calendar and elevating organic social into a key demand generation channel.
• Enhance Silverfin’s digital footprint on major software review platforms, ensuring profiles, reviews, and product information drive strong referral traffic.
• Monitor digital trends and competitor activity, analysing campaign performance and delivering actionable insights to continually improve ROI and maintain a competitive edge.
• Support forecasting and reporting processes, developing a deep understanding of business drivers and how to leverage them for growth.
• Stay current with the latest digital marketing, analytics, and martech innovations to continuously improve channel effectiveness.

Partner Manager

Product Manager – NL

Digital Campaign Executive