Silver Oak

Sales

• Develop and execute a comprehensive sales strategy for California, aligned with company goals and luxury brand positioning.
• Lead strategic planning and forecasting for revenue, distribution, pricing, and inventory across all channels.
• Build and maintain strong relationships with distributor partners and key accounts, ensuring alignment with sales initiatives and brand standards.
• Drive brand presence and activation through education, events, and targeted marketing efforts.
• Monitor market trends, competitor activity, and customer feedback to inform strategic decisions and optimize sales performance.
• Ensure pricing integrity and compliance across independent, chain, and online retail channels.
• Provide leadership, coaching, and performance management to the Regional Sales Managers (RSMs) and Field Sales Managers (FSMs), fostering a culture of accountability, collaboration, and continuous improvement.
• Facilitate regular communication and strategic alignment between the sales team, distributors, and internal stakeholders.
• Organize and lead business planning sessions, sales meetings, and professional development initiatives.
• Support RSMs with territory coverage, administrative deliverables, and execution of sales programs.
• Champion cross-functional collaboration with the National Accounts Team and Director of Eastern Sales to ensure seamless execution of national strategies.
• Manage regional revenue and expense budgets, ensuring efficient use of resources and achievement of financial targets.
• Oversee distributor performance, pricing strategy, and inventory management in California.
• Lead data-driven analysis and reporting to track KPIs, identify opportunities, and support strategic initiatives.
• Participate in annual planning, market assessments, and trade marketing calendar development.
• Ensure timely and professional communication with internal teams and external partners.

Director of Sales

• Responsible for all aspects of sales management in the international markets.
• Supervise and support EMEA and APAC Regional Sales Managers (RSMs).
• Lead and achieve the company’s international growth intentions and further develop its existing network of importers.
• Identify and execute new opportunities for growth focusing on high volume targets.
• Effectively communicate company sales and distribution objectives.
• Ensure efforts are consistent with our goals and company culture.
• Develop target accounts, educate, and train trade and importer staff regarding our brand.
• Direct and participate in quarterly sales meetings and business reviews.
• Direct and participate in selected trade events, wine-tasting, dinners, etc.
• Manages International Sales Team of: EMEA Regional Sales Manager APAC Regional Sales Manager.
• Oversees go-to-market sales processes for each product release: pricing verification, compliance, product set-up, print/digital assets, allocation timeline, sampling, order fulfillment, POS and merchandise.
• Maintains regular communication with international team and Wholesale Management.
• Provides same day responses to customer and company communications.
• Maintains master pricing and consumer pricing by country.
• Responsible for compliance with state, federal and international laws, and regulations.
• Ensures the International team is executing on account relationships and marketing initiatives.
• Manage and forecast sales and expense budgets and meet quarterly revenue targets.
• In collaboration with the VP of Sales, produces wholesale expense budgets and manages monthly line-item variances.

Director of Sales

Managing Director – International Sales