Silver Oak

Sales

• Own and execute the territory sales strategy in partnership with sales leadership and distributor management.
• Grow on- and off-premise business by identifying opportunities, opening new accounts, and deepening existing relationships.
• Work in the field an average of four days per week, independently and alongside distributor sales teams and managers.
• Collaborate closely with distributors to achieve volume, placement, and prestige goals.
• Lead compelling in-person and virtual tastings, trade events, and wine dinners (including evenings and weekends).
• Deliver impactful brand education, training, and coaching to distributor sales representatives and leadership.
• Manage pricing, programming, inventory, and allocations to protect brand integrity and maximize performance.
• Lead, coach, and develop Field Sales Managers, fostering accountability, ownership, and continuous improvement.
• Support FSMs with territory coverage, execution, and administrative responsibilities.
• Forecast sales and expenses, manage budgets, and deliver quarterly sales goals.
• Analyze sales data, market conditions, and performance metrics to inform strategy and execution.
• Build and maintain strong cross-functional relationships with wholesale, inside sales, marketing, and winery teams.

Regional Sales Manager