Salary
💰 $47,500 - $60,000 per year
About the role
- Research, plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion while ensuring content and product marketed across digital marketing channels is cohesive and omni-channel
- Manage, update, and create organic content for Kay & Kay Outlet websites to drive organic search rankings within Google search engines
- Partner with SEO Manager and Search Agency to optimize/pivot content based on ever-changing Google Core Vital Benchmark
- Govern 3rd party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, enhance, and improve experience for our customers
- Collaborate with eMerchandising team to create product categories, enhance online search results, and launch new brands/collections
- Perform regular audits of the Kay and Kay Outlet websites while ensuring websites are functioning accordingly, each day
- Escalate and submit tickets for issues that occur on the websites
- Participate in release and general UAT testing and approve new/enhanced functionality
- Work closely with creative services on developing content that speaks to what the customers are looking for and that is competitive within the marketplace that follow brand guidelines
- Evaluate the impact of website content and product assortments to improve customer experience and use learned data for future planning and content development
Requirements
- Bachelor's degree in business or related field, preferred 1+ years in similar role
- Experience with tools like Smart Edit CMS (or other CMS tool), BazaarVoice Ratings & Reviews, Adobe Experience Platform, Adobe Analytics and JIRA are a plus