SiGMA World

Senior Social Media Manager

SiGMA World

full-time

Posted on:

Location Type: Hybrid

Location: United Arab Emirates

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Job Level

Senior

About the role

  • Develop and execute a comprehensive social media strategy tailored to iGaming affiliates, operators, payment providers, and industry stakeholders across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Instagram, TikTok, YouTube)
  • Continuously analyse and optimise campaigns to maximize reach within affiliate networks, operator communities, and performance marketing circles
  • Stay ahead of iGaming trends, regulatory developments, new market launches, affiliate program innovations, and emerging marketing technologies
  • Monitor affiliate forums, iGaming Twitter, operator communities, and industry channels to identify trending conversations and engagement opportunities
  • Create and manage a content calendar focused on affiliate marketing trends, operator partnerships, payment solutions, compliance updates, market expansions, and iGaming innovations
  • Plan, create, and curate high-quality content (infographics, explainer videos, industry insights, speaker highlights, event recaps, networking tips) that resonate with affiliates, operators, and industry professionals
  • Oversee daily social media publications across all platforms, ensuring timely coverage of breaking iGaming news, regulatory changes, and industry developments
  • Translate complex affiliate marketing concepts (attribution models, player lifetime value, commission structures, tracking technologies) into engaging, accessible content
  • Develop creative social media stories showcasing AGS events, affiliate success stories, operator partnerships, industry innovations, and community achievements
  • Foster authentic engagement by responding to comments, questions about affiliate programs, and discussions on iGaming developments in a knowledgeable and timely manner
  • Participate actively in affiliate and iGaming communities, building AGS's reputation as a valuable contributor to industry conversations
  • Plan and execute paid and organic social media campaigns targeting affiliates, operators, payment providers, software suppliers, and iGaming professionals
  • Collaborate with internal teams and external partners (affiliate networks, operators, industry sponsors) to design campaigns that drive event registrations, community growth, and brand awareness
  • Coordinate campaign launches around major industry events, market openings, regulatory announcements, and partnership reveals
  • Track and report on campaign performance using iGaming-specific KPIs (event registrations, community engagement, Discord/Telegram growth, partnership inquiries)
  • Identify and build relationships with top iGaming affiliates, affiliate managers, industry KOLs, content creators, and performance marketing experts
  • Negotiate partnerships with influential voices in affiliate marketing, casino operations, sportsbook management, and payment processing
  • Manage ambassador programs and influencer campaigns, ensuring alignment with AGS's mission and maximum ROI
  • Monitor influencer performance and community sentiment to ensure authentic advocacy and meaningful engagement
  • Build and nurture an engaged, global community of iGaming affiliates and operators across social platforms and industry-specific channels (Telegram, Discord, WhatsApp groups)
  • Moderate discussions on affiliate marketing topics, facilitate AMAs with industry leaders, and proactively engage with affiliates, operators, and innovators
  • Monitor brand sentiment across iGaming forums, social platforms, and affiliate communities, addressing concerns and fostering positive dialogue
  • Act as a bridge between AGS and the broader iGaming ecosystem, representing the brand authentically in affiliate and operator communities
  • Track, analyze, and report on social media metrics (reach, engagement, follower growth, sentiment analysis) with focus on iGaming-specific KPIs
  • Use analytics tools to measure campaign effectiveness, audience behavior, and community growth across platforms
  • Provide actionable insights to leadership on trending topics in affiliate marketing and iGaming, optimization opportunities, and competitive positioning
  • Work closely with marketing, events, partnerships, and sales teams to align social media with AGS's strategic objectives and event calendar
  • Monitor emerging affiliate marketing technologies, new operator platforms, payment innovations, and regulatory changes to keep content relevant and timely
  • Identify opportunities to leverage new platforms, content formats, and engagement strategies to expand AGS's reach in the iGaming ecosystem

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
  • 4+ years of experience in social media management within the iGaming, affiliate marketing, or performance marketing industry
  • Deep understanding of affiliate marketing models (CPA, RevShare, Hybrid), tracking technologies, and iGaming operations
  • Proven experience working with affiliate networks, operators, or as an affiliate marketer in the iGaming space
  • Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and AI-powered content tools (ChatGPT, Midjourney, Canva)
  • Strong content creation and editing skills with ability to explain affiliate marketing concepts and iGaming trends accessibly
  • Proven experience with influencer marketing and building partnerships within iGaming and affiliate communities
  • Excellent community management skills with experience moderating Telegram/Discord communities in iGaming
  • Ability to analyze social media performance and adapt strategies based on data and community feedback
  • Active participant in iGaming Twitter, affiliate marketing communities, and industry networking circles (portfolio of work required)
  • Proficiency in English (C1 or higher); additional languages are a strong plus
Benefits
  • Flexible working arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementaffiliate marketing modelstracking technologiescontent creationcommunity managementdata analysisinfluencer marketingcampaign optimizationperformance marketingiGaming operations
Soft Skills
communicationcollaborationengagementcreativitymoderationrelationship buildingadaptabilitystrategic thinkingproblem-solvingleadership
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business