SiGMA World

Executive Assistant

• Working day-to-day with the Managing Director to organise priorities, schedules, and information flow
• Tracking tasks, deadlines, and updates across commercial and operational teams
• Keeping CRM, pipelines, reports, and trackers accurate and up to date
• Coordinating communication across sales, affiliate, and partnership teams
• Preparing admin materials such as summaries, reports, notes, and formatted presentations
• Making sure follow-ups happen and nothing gets missed (No deal ownership. No execution or decision-making responsibility)

Personal Assistant, Administrator

Content Creator

• Plan, shoot, and produce engaging video content for news segments, social media, and brand campaigns.
• Capture compelling on-the-go video stories, ensuring high-quality footage in a fast-paced environment.
• Collaborate with internal teams, including scriptwriters and producers, to create effective and engaging visual narratives that align with brand guidelines.
• Edit video content efficiently using industry-standard software (Premiere Pro, After Effects, DaVinci Resolve, or similar), ensuring quick turnaround times.
• Apply color grading, audio adjustments, and motion graphics to elevate video quality.
• Repurpose long-form video and photo content into short-form, platform-optimized assets (e.g., YouTube, TikTok, Instagram Reels) for maximum engagement.
• Stay ahead of trends in video and digital content creation, particularly for social media platforms.
• Develop strategies to optimize video content for engagement and performance on various platforms.
• Work closely with the editorial and marketing teams to brainstorm fresh ideas for visual storytelling and interactive campaigns.

Senior Videographer, Content Creator

Graphics Designer

• Collaborate with the Events and Video teams to deliver cohesive, impactful event branding, photography, and digital assets
• Design print-ready materials and digital banners for sponsoring touchpoints across expos and side events
• Own the visual execution of AGS| SiGMA expo features like the media lounge, conference stages, and sales lounges
• Manage sponsor branding across side events, including awards stages, photowalls, and other branded activations
• Coordinate with printers and production partners to ensure accurate, timely delivery of all assets
• Maintain visual consistency across all event branding, aligning with SiGMA’s brand standards
• Support setup and coordination of branding and design elements during on-site events when needed
• Create bold, engaging design solutions using brand imagery and identity guidelines
• Photography skills considered a plus
• Design high-quality assets for web, social media, email, and digital campaigns—leveraging Bannerflow where applicable
• Produce visual content for SiGMA World events, including banners, ads, invitations, brochures, and more
• Collaborate with marketing, content, and events teams to ensure cohesive, visually compelling branding
• Turn complex ideas into clear, creative visual designs that support business objectives
• Ensure all deliverables meet high creative standards and align with digital design best practices
• Stay current with design trends, tools, and techniques to keep branding fresh and effective
• Assist with visual content like presentations, infographics, and marketing visuals
• Think creatively and find new ways to visually support concepts and enhance user experience
• Communicate your creative vision and design rationale clearly to stakeholders and team members
• Work independently, regularly syncing with your manager to keep projects aligned and on track.

Senior Graphic Designer

Social Media Manager

• Develop and execute a comprehensive social media strategy tailored to AI, Blockchain, Crypto, and Web3 audiences across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Farcaster, Lens Protocol, Instagram, TikTok, YouTube, etc.)
• Create and manage a content calendar focused on AI innovations, blockchain technology updates, crypto market insights, Web3 developments, NFT trends, and DeFi protocols
• Develop creative social media stories that showcase AIBC events, speaker highlights, Web3 innovations, and community achievements
• Plan and execute paid and organic social media campaigns targeting Web3 developers, crypto investors, blockchain startups, and AI innovators
• Identify and build relationships with crypto influencers, blockchain thought leaders, AI researchers, and Web3 Key Opinion Leaders
• Build and nurture an engaged, global community of AI and blockchain enthusiasts across social platforms and Web3-native channels
• Edit social media visuals, explainer videos, event highlights, and graphics using tools such as Adobe Creative Suite, Canva, CapCut, or similar
• Track, analyze, and report on social media metrics (reach, engagement, follower growth, sentiment analysis) with focus on Web3-specific KPIs

Senior Social Media Manager

Growth Marketing

• Develop and execute comprehensive marketing strategies to drive attendance and revenue for AGS events and conferences
• Create multi-channel promotional campaigns across email, social media, paid advertising, content marketing, and partnerships
• Build compelling event messaging, value propositions, and creative assets that drive registrations
• Manage event landing pages, registration funnels, and conversion optimization
• Coordinate with speakers, sponsors, and exhibitors to amplify event promotion
• Apply affiliate marketing principles to identify, recruit, and activate promotional partners for event marketing
• Develop partnership programs with industry associations, media partners, influencers, and complementary organizations to expand event reach
• Create performance-based incentive structures (commission models, revenue sharing, referral programs) to motivate partners
• Provide partners with promotional materials, tracking links, and reporting to support their marketing efforts
• Track partner-driven registrations and revenue using UTM codes, promo codes, and attribution tools
• Identify and target new audience segments to expand event attendance year-over-year
• Develop retention strategies to drive repeat attendance and build a loyal community
• Test and optimize new marketing channels and tactics to improve cost-per-registration
• Build email nurture campaigns to convert prospects into attendees and past attendees into advocates
• Leverage content marketing, SEO, and thought leadership to generate organic interest in events
• Track and analyze key metrics including registration conversions, attendance rates, cost-per-acquisition, and ROI by channel
• Use data insights to optimize campaign performance and inform budget allocation decisions
• Create dashboards and reports to track progress toward registration and revenue goals
• Conduct post-event analysis to identify successes, learnings, and opportunities for improvement
• Partner with event operations, sales, and content teams to ensure cohesive event experience
• Collaborate with creative and design teams to produce high-quality promotional materials
• Work with sponsorship team to align sponsor benefits with marketing initiatives
• Present marketing plans and results to leadership and stakeholders

Growth Marketing Manager

• Develop and execute a comprehensive social media strategy tailored to iGaming affiliates, operators, payment providers, and industry stakeholders across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Instagram, TikTok, YouTube)
• Continuously analyse and optimise campaigns to maximize reach within affiliate networks, operator communities, and performance marketing circles
• Stay ahead of iGaming trends, regulatory developments, new market launches, affiliate program innovations, and emerging marketing technologies
• Monitor affiliate forums, iGaming Twitter, operator communities, and industry channels to identify trending conversations and engagement opportunities
• Create and manage a content calendar focused on affiliate marketing trends, operator partnerships, payment solutions, compliance updates, market expansions, and iGaming innovations
• Plan, create, and curate high-quality content (infographics, explainer videos, industry insights, speaker highlights, event recaps, networking tips) that resonate with affiliates, operators, and industry professionals
• Oversee daily social media publications across all platforms, ensuring timely coverage of breaking iGaming news, regulatory changes, and industry developments
• Translate complex affiliate marketing concepts (attribution models, player lifetime value, commission structures, tracking technologies) into engaging, accessible content
• Develop creative social media stories showcasing AGS events, affiliate success stories, operator partnerships, industry innovations, and community achievements
• Foster authentic engagement by responding to comments, questions about affiliate programs, and discussions on iGaming developments in a knowledgeable and timely manner
• Participate actively in affiliate and iGaming communities, building AGS's reputation as a valuable contributor to industry conversations
• Plan and execute paid and organic social media campaigns targeting affiliates, operators, payment providers, software suppliers, and iGaming professionals
• Collaborate with internal teams and external partners (affiliate networks, operators, industry sponsors) to design campaigns that drive event registrations, community growth, and brand awareness
• Coordinate campaign launches around major industry events, market openings, regulatory announcements, and partnership reveals
• Track and report on campaign performance using iGaming-specific KPIs (event registrations, community engagement, Discord/Telegram growth, partnership inquiries)
• Identify and build relationships with top iGaming affiliates, affiliate managers, industry KOLs, content creators, and performance marketing experts
• Negotiate partnerships with influential voices in affiliate marketing, casino operations, sportsbook management, and payment processing
• Manage ambassador programs and influencer campaigns, ensuring alignment with AGS's mission and maximum ROI
• Monitor influencer performance and community sentiment to ensure authentic advocacy and meaningful engagement
• Build and nurture an engaged, global community of iGaming affiliates and operators across social platforms and industry-specific channels (Telegram, Discord, WhatsApp groups)
• Moderate discussions on affiliate marketing topics, facilitate AMAs with industry leaders, and proactively engage with affiliates, operators, and innovators
• Monitor brand sentiment across iGaming forums, social platforms, and affiliate communities, addressing concerns and fostering positive dialogue
• Act as a bridge between AGS and the broader iGaming ecosystem, representing the brand authentically in affiliate and operator communities
• Track, analyze, and report on social media metrics (reach, engagement, follower growth, sentiment analysis) with focus on iGaming-specific KPIs
• Use analytics tools to measure campaign effectiveness, audience behavior, and community growth across platforms
• Provide actionable insights to leadership on trending topics in affiliate marketing and iGaming, optimization opportunities, and competitive positioning
• Work closely with marketing, events, partnerships, and sales teams to align social media with AGS's strategic objectives and event calendar
• Monitor emerging affiliate marketing technologies, new operator platforms, payment innovations, and regulatory changes to keep content relevant and timely
• Identify opportunities to leverage new platforms, content formats, and engagement strategies to expand AGS's reach in the iGaming ecosystem

• Develop and execute a comprehensive social media strategy tailored to AI, Blockchain, Crypto, and Web3 audiences across all platforms (X/Twitter, LinkedIn, Telegram, Discord, Farcaster, Lens Protocol, Instagram, TikTok, YouTube, etc.)
• Continuously analyse and optimize social media campaigns to maximize reach within crypto-native and AI innovation communities.
• Stay ahead of Web3 trends, protocol launches, AI breakthroughs, regulatory developments, and emerging decentralized social platforms to position AIBC World as an industry authority.
• Monitor crypto Twitter, blockchain forums, and AI communities to identify trending conversations and opportunities for engagement.
• Create and manage a content calendar focused on AI innovations, blockchain technology updates, crypto market insights, Web3 developments, NFT trends, and DeFi protocols.
• Plan, create, and curate high-quality content (infographics, explainer videos, threads, technical breakdowns, memes, educational reels) that resonates with developers, investors, founders, and crypto enthusiasts.
• Oversee daily social media publications across all platforms, ensuring timely coverage of breaking news in AI and blockchain sectors.
• Translate complex technical concepts (smart contracts, consensus mechanisms, machine learning models, tokenomics) into engaging, accessible content.
• Foster authentic engagement by responding to comments, questions about blockchain technology, and discussions on AI developments in a knowledgeable and timely manner.
• Participate actively in crypto and AI communities, building AIBC World's reputation as a valuable contributor to industry conversations.
• Plan and execute paid and organic social media campaigns targeting Web3 developers, crypto investors, blockchain startups, and AI innovators.
• Collaborate with internal teams and external partners (blockchain projects, AI companies, crypto influencers) to design campaigns that drive event registrations, media engagement, and community growth.
• Coordinate campaign launches around major industry events (token launches, protocol upgrades, AI model releases, regulatory announcements).
• Track and report on campaign performance, adjusting strategies to meet KPIs relevant to Web3 audiences (Discord joins, Telegram growth, etc.)
• Identify and build relationships with crypto influencers, blockchain thought leaders, AI researchers, and Web3 Key Opinion Leaders.
• Negotiate partnerships with influential voices in the crypto space, DeFi protocols, NFT communities, and AI innovation circles.
• Manage ambassador programs and influencer campaigns, ensuring alignment with AIBC World's mission and maximum ROI.
• Build and nurture an engaged, global community of AI and blockchain enthusiasts across social platforms and Web3-native channels (WhatsApp, Telegram, Discord).
• Moderate discussions on crypto topics, facilitate AMAs with industry leaders, and proactively engage with developers, investors, and innovators.
• Monitor brand sentiment across crypto forums, social platforms, and blockchain communities, addressing concerns and fostering positive dialogue.
• Act as a bridge between AIBC World and the broader Web3 ecosystem, representing the brand authentically in decentralized communities.
• Edit social media visuals, explainer videos, event highlights, and graphics using tools such as Adobe Creative Suite, Canva, CapCut, or similar.
• Track, analyze, and report on social media metrics (reach, engagement, follower growth, sentiment analysis) with focus on Web3-specific KPIs.
• Work closely with the marketing team, event coordinators, and industry partners to align social media with AIBC World's strategic objectives.

Business Development Rep

• Identify, approach, and onboard FX, fintech, and financial services companies as exhibitors and sponsors.
• Sell exhibition booths, sponsorship packages, and tailored branding solutions across SiGMA events.
• Build and manage a strong sales pipeline through outbound outreach, networking, and lead generation.
• Develop and maintain long-term relationships with clients to encourage repeat participation across multiple events.
• Negotiate commercial terms and close deals in line with revenue targets.
• Maintain accurate records of sales activity, client communication, and contracts using CRM systems.
• Collaborate with internal teams including marketing, operations, and events to ensure seamless exhibitor delivery.
• Attend international SiGMA events to meet clients, support on-site sales, and represent the Group.
• Monitor market trends within FX, fintech, and financial services to identify new commercial opportunities.
• Provide regular sales reports and forecasts to management.
• Any other task assigned by the line manager.

Business Development Manager – FX Subdivision

Producer

• Research and create high-impact conference topics tailored to key trends and challenges in FX, fintech, payments, regulation, and emerging markets.
• Design agenda formats-keynotes, panels, roundtables, and fireside chats-that drive value, engagement, and energy.
• Collaborate with producers to keep sessions fresh, regionally relevant, and globally competitive.
• Identify, invite, and manage relationships with FX brokers, fintech leaders, payment providers, regulators, and other industry experts.
• Drive speaker outreach from first contact to confirmation, briefing, and show day.
• Ensure a seamless experience for speakers pre-, during, and post-event.
• Own the full conference journey-from early content planning to live delivery at international FX and financial events.
• Coordinate with marketing, operations, and sales teams to align content with event goals, exhibitor strategies, and sponsorship opportunities.
• Attend international events to manage live content, support speakers, and troubleshoot in real time.
• Participate in post-show feedback sessions to improve speaker performance and audience experience.
• Help maintain a speaker database and track industry trends for future FX-focused agendas.

Conference Producer – FX Subdivision

Full-stack Engineer

• Develop and maintain high-performance web applications using Laravel and Vue.js.
• Develop responsive user interfaces for profile management, chat functionality, meeting scheduling etc.
• Ensure application performance, quality, and responsiveness across desktop and mobile devices.
• Identify and correct bottlenecks and fix bugs.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Troubleshoot development issues and provide scalable solutions.
• Document technical specifications and maintain comprehensive code documentation.
• Be responsible for product quality by optimizing, refactoring and re-implementing legacy applications.

Full Stack Developer – iGaming Academy

Product Manager

• Define a multi‑year product strategy that integrates digital gaming, live events, medtech, emerging technologies and academy.
• Identify opportunities to differentiate the company’s event‑driven offerings through innovative features, immersive experiences, and new product lines.
• Build a cohesive product portfolio roadmap that balances short‑term commercial goals with long‑term strategic investments.
• Develop a deep understanding of affiliate behaviour, event cycles, betting patterns, and regulatory constraints across multiple jurisdictions.
• Partner with event operations teams to design products that enhance live tournaments, competitions, and hybrid digital‑physical experiences.
• Ensure product decisions reflect responsible gaming principles and meet all compliance requirements.
• Monitor industry trends, competitor offerings, and emerging formats (e.g., live streaming, social gaming, micro‑events).
• Build and lead a high‑performing product organization, including product managers, product owners, UX, and data‑driven roles.
• Establish product culture, rituals, and standards across discovery, delivery, and measurement.
• Influence executive‑level decisions and represent the product function in strategic planning, investment discussions, and board‑level conversations.
• Foster strong collaboration with engineering, design, marketing, compliance, and commercial teams.
• Oversee the full product lifecycle across multiple Sigma product lines, ensuring consistent discovery practices and evidence‑based decision‑making.
• Ensure product teams validate problems, test solutions, and measure outcomes before scaling.
• Champion experimentation frameworks, A/B testing, and rapid iteration to optimize player engagement and event performance.
• Drive operational readiness for major event launches, including cross‑team coordination and risk mitigation.
• Work with the Technology Team to build a data‑driven product culture that uses behavioral analytics, segmentation, and predictive modelling to inform decisions.
• Partner with data science to develop insights into player lifetime value, churn risk, event performance, and betting behaviour.
• Ensure product KPIs align with commercial goals, including acquisition, retention, engagement, and revenue.
• Define the company’s AI product strategy, identifying opportunities to enhance player experience, operational efficiency, and event performance.
• Lead the development of AI‑powered features such as personalized event recommendations, dynamic odds or content personalisation, automated customer support and player assistance, predictive analytics for event planning and player behaviour, AI‑enhanced fraud detection and responsible gaming monitoring.
• Partner with Technology engineering and data science teams to ensure ethical, transparent, and compliant use of AI technologies.
• Manage product‑related risks, including operational, technical, and reputational risks.
• Own product‑related KPIs, including event performance, player engagement, revenue, and retention.
• Partner with Finance on forecasting, budgeting, and investment planning.
• Oversee the integration of live event data into digital products.
• Ensure seamless user experiences across mobile, web, and on‑site event platforms.
• Collaborate with marketing to design event‑driven engagement campaigns and loyalty mechanics.
• Lead post‑event analysis to identify product improvements and commercial opportunities.

Head of Product Management – Non-Tech

Data Analyst

• Analyses attendee, exhibitor, sponsor, and event performance data to identify trends, patterns, and opportunities.
• Produces dashboards, reports, and visualisations that support strategic and operational decision‑making.
• Conducts deep‑dive analyses to support product development, marketing optimisation, and event design.
• Provides insights that improve customer experience, commercial performance, and operational processes.
• Supports the introduction and adoption of AI‑powered analytics tools, including: automated reporting and insight generation, AI‑assisted forecasting and trend detection, intelligent data‑quality monitoring.
• Contributes to AI‑enabled products and services such as: personalised event recommendations, predictive attendee behaviour insights, automated exhibitor and sponsor performance summaries.
• Ensures AI‑driven insights are accurate, ethical, and aligned with business goals.
• Cleans, transforms, and validates data from multiple sources, including event platforms, CRM systems, mobile apps, and iGaming‑related tools.
• Ensures data accuracy, consistency, and completeness across all reporting environments.
• Collaborates with data engineers to improve data pipelines, models, and data availability.
• Analyses event engagement metrics such as session attendance, booth interactions, content consumption, and digital behaviour.
• Supports iGaming‑specific analytics, including player engagement patterns, partner performance, and regulatory reporting needs.
• Provides insights that help optimise event programming, exhibitor value, and attendee experience.
• Works closely with product, marketing, sales, and event operations teams to understand data needs and deliver actionable insights.
• Presents findings in clear, compelling formats tailored to different audiences.
• Supports a culture of data literacy and evidence‑based decision‑making across the organisation.

Data Engineer

• Defines the enterprise‑wide data architecture vision, principles, and roadmap.
• Establishes data standards, modelling practices, and governance frameworks to ensure consistency and quality.
• Maintains a holistic view of data flows across event platforms, CRM systems, mobile apps, exhibitor tools, and iGaming systems.
• Ensures the data architecture supports scalability, performance, and long‑term business needs.
• Designs conceptual, logical, and physical data models for analytics, AI, and operational systems.
• Develops and maintains data warehouses, data lakes, and real‑time data pipelines.
• Ensures data structures support both batch and streaming use cases, including high‑traffic event scenarios.
• Collaborates with engineering teams to implement robust, efficient, and secure data solutions.
• Prepares and optimise data environments for machine learning, predictive analytics, and AI‑powered features.
• Introduces AI‑assisted tools for data quality monitoring, anomaly detection, and automated modelling.
• Supports the development of AI‑enabled products such as personalised event recommendations, predictive attendee behaviour insights, automated exhibitor and sponsor analytics, intelligent content generation.
• Ensures AI data pipelines are compliant, scalable, and aligned with responsible‑AI principles.
• Builds data systems that support the unique demands of live events, including real‑time engagement tracking and high‑volume ingestion.
• Supports iGaming‑specific data requirements such as behavioural analytics, partner reporting, and regulatory compliance.
• Ensures data systems can handle traffic spikes during major events and tournaments.
• Implements data‑quality frameworks, validation rules, and monitoring systems.
• Ensures compliance with data‑privacy regulations and responsible‑gaming requirements where applicable.
• Works with security teams to embed secure‑by‑design principles into all data architectures.
• Manages risks related to data integrity, lineage, and access control.
• Works closely with data engineers, data scientists, product managers, and platform teams to deliver end‑to‑end data solutions.
• Translates business requirements into scalable and efficient data architectures.
• Communicates data strategy, risks, and opportunities to technical and non‑technical stakeholders.
• Mentors and guides teams on data best practices and architectural standards.

Data Architect

Engineering Manager

• Leads, mentors, and grows a team of software engineers across multiple disciplines (frontend, backend, mobile, platform).
• Fosters a culture of technical excellence, collaboration, and continuous improvement.
• Conducts performance reviews, support career development, and guide engineers through complex technical challenges.
• Supports hiring, onboarding, and capability development across the engineering organisation.
• Collaborates with architects and senior engineers to define technical direction, architectural standards, and long‑term platform evolution.
• Ensures engineering decisions support scalability, maintainability, and performance across event‑driven and iGaming‑specific systems.
• Oversees the design and implementation of APIs, integrations, backend services, and cloud‑native architectures.
• Leads the introduction of AI tooling to improve engineering productivity, including: AI‑assisted coding and code review, automated testing and QA, intelligent monitoring and diagnostics.
• Supports the development of AI‑powered product features such as: personalised event recommendations, AI‑driven matchmaking between attendees and exhibitors, automated content generation and summarisation, predictive analytics for event performance.
• Ensures AI initiatives follow responsible‑AI principles and comply with data‑privacy regulations.
• Oversees the planning, execution, and delivery of engineering projects in collaboration with Product, Data, and UX teams.
• Implements and refines engineering processes, CI/CD pipelines, and development standards.
• Removes blockers, manage risks, and ensure smooth cross‑team collaboration.
• Ensures platforms are robust, scalable, and event‑ready, capable of handling high‑traffic spikes during major events.
• Collaborates with event operations to ensure technical readiness and rapid issue resolution during live events.
• Embeds secure‑by‑design principles across engineering practices.
• Ensures compliance with data‑privacy regulations and responsible‑gaming requirements.
• Oversees code quality, testing frameworks, and reliability standards.
• Acts as a key technical partner to Product, Data, UX, and Commercial teams.
• Communicates engineering strategy, progress, and risks to leadership and stakeholders.
• Translates complex technical concepts into clear, actionable insights for non‑technical audiences.

Software Engineering Manager

• The Product Manager is responsible for defining, shaping, and delivering digital products that enhance Sigma Groups global event experiences, including major iGaming events.
• This role sits at the intersection of business, technology, and user experience driving product strategy, prioritising features, and ensuring successful execution across cross‑functional teams.
• A key part of the role is leading the introduction of AI tooling across the organisation and supporting the development of AI‑powered products and services that elevate attendee engagement, exhibitor value, and operational efficiency.

Personal Assistant, Administrator

Senior Videographer, Content Creator

Senior Graphic Designer

Senior Social Media Manager

Growth Marketing Manager

Senior Social Media Manager

Senior Social Media Manager

Business Development Manager – FX Subdivision

Conference Producer – FX Subdivision

Full Stack Developer – iGaming Academy

Head of Product Management – Non-Tech

Data Analyst

Data Architect

Software Engineering Manager

Product Manager – Non-Tech