Product Marketing Manager
Siena AI
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own end-to-end product launches—external market releases and internal team education—with full positioning, enablement, and amplification.
- Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution.
- Build and run Siena Academy, creating curriculum that drives customer adoption and product value.
- Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win.
- Develop ROI calculators and business case materials that articulate value differentiation.
- Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately.
- Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals.
- Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working.
Requirements
- 3-5+ years in product marketing at B2B SaaS companies, ideally enterprise.
- Proven track record creating marketing assets that directly impacted pipeline, win rates, or deal velocity.
- Experience building customer education programs or academies from scratch.
- Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, v0 to scale output and quality.
- Skilled at building custom AI workflows and prompts that enhance marketing productivity.
- Deep understanding of enterprise sales cycles and what sales teams need to close deals.
- Highly execution-focused with bias toward shipping fast and iterating based on feedback.
- Data-driven approach to measuring what works and doubling down on high-impact activities.
Benefits
- Great salary plus the opportunity for equity or stock grants.
- Learning budget. If you're growing, so are we.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcustomer education programscompetitive intelligenceROI calculatorscontent creationdata-driven marketingmarketing asset developmentpipeline impact measurementdeal velocity improvementcustomer success story management
Soft skills
execution-focusediterative feedbackcustomer adoptioncommunicationcollaborationcreativityanalytical thinkingproblem-solvingadaptabilityleadership