Create compelling, data-driven value stories, models, and tools that quantify financial, workflow, and clinical benefits, supported by ROI analyses, case studies, and publications
Shape and drive the global operational value insights strategy, aligning with business growth priorities and positioning the IVD portfolio as a driver of efficiency, cost savings, and improved outcomes
Anticipate healthcare trends, clarify needs across customer segments, and translate these insights into differentiated value propositions tailored to decision-makers
Build and deploy sales applications, cost-of-ownership calculators, and structured frameworks that demonstrate site-level and system-wide impact; codify insights into powerful enablement materials
Develop customer-centric proof points, external communications, and thought-leadership content for digital, PR, and influencer channels to strengthen market credibility
Partner with Commercial, R&D, Medical, HEOR, and Product Marketing teams to align messaging, develop case studies, coordinate user acceptance testing, and embed operational value across initiatives
Guide and partner with a cross-functional team to exchange insights, learn together, and collaboratively shape initiatives that deliver value-based marketing impact
Requirements
10+ years in commercial healthcare roles, preferably laboratory diagnostics
12+ years in marketing, strategy, health economics, or value-based roles a plus
Experience in both Global and Country Marketing roles is advantageous
Deep knowledge of hospital and reference lab operations, healthcare economics, and market access dynamics; prior med-tech or laboratorian experience preferred
Skilled in creating and communicating operational, clinical, and financial value propositions, with experience in ROI modeling, evidence generation, and customer-facing tools
Proven ability to lead cross-functional initiatives, influence executives, and work effectively across a global matrix; track record of mentoring and guiding teams
Strong communication, presentation, storytelling, analytical, and problem-solving skills; collaborative mindset; proficiency in Microsoft 365 applications
Experience developing and implementing sales training programs
Bachelor's in business, life sciences, engineering, or related field; MBA preferred
Benefits
medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term and short-term disability insurance
paid parking/public transportation
paid time off
paid sick and safe time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.