Survey Solution Architect, Adobe Tagging, Testing & Personalization
ShyftLabs
full-time
Posted on:
Location Type: Hybrid
Location: Noida • India
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About the role
- Collaborate with frontend developers, backend developers, Native app developers and analytics teams to build solutions for the measurement of client platforms and scale it across.
- Manage Adobe Analytics, Tag Management (Adobe Launch, Adobe Experience Platform), Adobe Target and Qualtrics survey platform accounts across multiple geographies.
- Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team.
- Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns.
Requirements
- Bachelor's degree in Computer Science, Engineering, or related field
- 10+ years of experience in solution architecture, with a focus on digital analytics and media tracking, especially within the **Adobe** ecosystem.
- Understanding of digital analytics, web analytics tagging and measurement techniques for **both dot com and mobile app (native and hybrid apps)**.
- Proficient in event-driven data layer design that will scale a solution across platforms.
- Experience with Server-Side Implementation of analytics tags & Media pixel
- Experience with Adobe DTM/Launch/GTM Tag Management tools
- Proficient in **Adobe Target or other testing platforms**, deep understanding of A4T.
- Adobe Launch Code tag deployment for new tags or updates
- Proficient in debugging network traffic using Fiddler, Charles or Chrome developer tools
- Test and validate deployment is performing as expected prior to and after a release
- Create tagging specifications and tagging validation documents
- Be able to analyze web traffic, click-tracking data and assist with reporting requests
- Understand the **Adobe tech stack** and well versed with Launch capabilities, when to use out of the box feature vs writing custom code.
Benefits
- Strong healthcare insurance and benefits package
- Extensive learning and development resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
solution architecturedigital analyticsweb analytics taggingevent-driven data layer designServer-Side ImplementationAdobe DTMAdobe LaunchAdobe TargetA4Ttagging specifications
Soft skills
collaborationdata analysisdocumentationproactive researchoperational efficiencyreportingvalidationproblem-solvingcommunicationstakeholder engagement