Short Court

Growth Marketing

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Conduct ongoing creative and audience testing across funnel stages.
• Leverage analytics to inform optimizations and scale what’s working.
• Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.
• Collaborate with agencies, influencers, and publishers to generate conversions.
• Evaluate and optimize commission structures to improve return on spend.
• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
• Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.
• Translate performance insights into actionable briefs for internal and external partners.
• Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV.
• Surface insights and trends to inform weekly optimizations and executive-level strategy.
• Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance.
• Help implement systems and processes to operationalize growth.

Director, Growth Marketing