Shippo

Senior Director of Marketing

Shippo

full-time

Posted on:

Location Type: Remote

Location: Hawaii • Nevada • United States

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Salary

💰 $222,000 - $301,000 per year

Job Level

Senior

About the role

  • Own differentiated core messaging and value propositions across our app and API product lines, ensuring clarity for SMB shippers, mid-market direct customers, marketplace partners, and developers.
  • Evolve Shippo's positioning beyond label generation toward a fuller story of shipping intelligence, reliability, and shipper success.
  • Partner closely with the Brand team to ensure product messaging ladders up to an overarching brand platform that unites our business units.
  • Build deep, ongoing understanding of our shipper segments, including their needs, pain points, and buying behavior across microbusinesses and SMBs through mid-market enterprise.
  • Own competitive intelligence across current competitors and emerging players. Translate that intelligence into actionable positioning, sales tools, and battlecards.
  • Conduct funnel analysis, user needs assessments, and pricing and packaging research that directly informs our product roadmap.
  • Build repeatable launch playbooks across new product initiatives.
  • Enable our sales and business development teams with targeted collateral, first pitch storytelling, and audience-specific narratives that close the MQL to SAL gap.
  • Partner with sales leadership to eliminate MQL and SAL discrepancy through sharper audience targeting and more compelling demand gen narratives.
  • Partner with the growth and product teams to rebuild the marketing site with clear delineation across audiences, reducing duplication and improving conversion.
  • Recommend in-app messaging improvements that drive onboarding, engagement, and loyalty for app users.
  • Drive education and empathy through product and lifecycle touchpoints that reduce churn and improve activation rates.
  • Manage and develop a team of 3 to 4 product marketers, setting clear priorities, providing strong coaching, and helping each person do the best work of their career.

Requirements

  • 10 or more years of product marketing experience, ideally at a company serving both self-service and direct sales motions in e-commerce, logistics, fintech, or developer tools.
  • Proven ability to develop messaging and positioning that resonates across multiple audiences simultaneously, including SMB, mid-market, and developer or API customer segments.
  • Strong track record of driving product adoption and go-to-market results, not just producing assets.
  • Experience managing and growing PMM teams.
  • Deep research instincts. You build customer understanding from the ground up and use it to influence roadmap and revenue strategy.
  • Excellent communication and storytelling skills across written, verbal, and presentation formats.
  • Comfort operating as a senior IC while leading a team. At a company our size, the best leaders still make things.
  • Experience in a hybrid self-service and direct sales environment is a strong plus.
Benefits
  • Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents).
  • Pets coverage is also available!
  • Take-as-much-as-you-need vacation policy & flexible working hours
  • One week-long company wide winter slow down
  • 3 Volunteer Days Off (VTOs)
  • WFH stipend to set up your home office
  • Charity donation match up to $100
  • Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
  • Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmessaging developmentpositioningfunnel analysisuser needs assessmentpricing researchproduct adoptiongo-to-market strategycollateral developmentcustomer segmentation
Soft Skills
communicationstorytellingteam managementcoachingcustomer understandingleadershipprioritizationempathycollaborationanalytical thinking