Marketing Program Manager, Events
Recurly
Salary
💰 $190,000 - $220,000 per year
Job Level
Lead
About the role
- About us: SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact confidently with one another. By building the future of identity verification in the United States and reinventing the currently clunky, ineffective, and expensive process, we believe strongly that the future will be 10x better. About the role: SentiLink’s events program is our primary pipeline engine. We run 60+ events annually and are ready to scale with more structure and predictability. You will report to the Head of Marketing and directly manage the two strong Event Managers. This is a player-coach role to start—rolling up your sleeves to stabilize and standardize execution—then transitioning to >70% coach as systems and staffing mature. Responsibilities: Calendar strategy & budgets: Own and govern the annual events calendar, capacity planning, and manage the program budget and forecast. Operating model: Build playbooks, briefs, timelines, SLAs, and RACI. Standardize pre/during/post-event workflows the senior owners run day-to-day. Sales & Growth alignment: Coordinate with the sales and growth teams on target lists, outreach cadences, staffing, on-site plans; enforce post-event follow-up SLAs and conversion tracking. Resource & vendor strategy: Assess resource gaps; scope, source, and manage contractors and agencies (fabrication, logistics, creative). Negotiate scopes, budgets, and quality standards. Program management (player-coach): Orchestrate a 60+ event portfolio; coach and unblock the two senior owners; protect clear lanes of ownership while raising the bar. Cross-functional production: Partner with Brand & Design on assets (booth, signage, swag, digital/print/email); with Product Marketing on messaging; with Operations on data flows. Measurement & ROI: Build dashboards and run post-mortems on registrations, attendance, meetings set, sourced/influenced pipeline, velocity, and ROI; drive continuous improvement.
Requirements
- 7+ years leading B2B event programs (50–100+ events/year) with demonstrable pipeline impact. Builder mindset with process design chops—can turn ad-hoc execution into repeatable systems without losing agility. Proven partnership with Sales teams to drive pre-event targeting and post-event follow-up that converts to opportunities. Player-coach leadership style; experienced enabling senior ICs through influence, coaching, and clear operating rhythms. Vendor/contractor management: scoping, sourcing, negotiating, and quality control across creative, fabrication, and logistics. Fluency with CRM, marketing automation, and project tools (e.g., Salesforce, HubSpot, and Asana). Excellent program management and cross-departmental coordination. Strong executive presence and willing to travel for priority events.
