
Business Development Manager
Senstar
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$100,000 - CA$130,000 per year
Job Level
About the role
- Execute a planned, structured, and methodical approach to identify, contact, and qualify new opportunities within assigned vertical markets
- Prospect and build relationships with End Users, System Integrators, Consultants, and Partners
- Conduct 1:1 discovery meetings with pre-qualified targets to uncover business drivers, risk concerns, operational constraints, and buying triggers
- Map customer organizations (stakeholders, decision structures, procurement pathways) and maintain accurate account intelligence
- Translate customer challenges into solution-fit opportunities and clear next steps
- Partner with Sales to transition qualified opportunities and maintain momentum through the sales cycle
- Build, manage, and maintain a healthy pipeline and a continuously expanding qualified customer database
- Deliver professional product/solution overviews and presentations tailored to vertical use-cases
- Provide market feedback on competitive activity, customer trends, and forces impacting strategy or tactical investment
- Maintain disciplined CRM hygiene (e.g., Salesforce) with accurate activity tracking, meeting notes, pipeline stages, and forecasts
- Review progress regularly with Sales Leadership to ensure alignment to targets, KPIs, and priorities
Requirements
- Proven success generating pipeline and new business in B2B / solution-based selling
- Familiarity with security/surveillance technologies, perimeter intrusion detection, access control, video, sensors, or integrated solutions
- Demonstrated ability to open doors, build credibility, and develop relationships across multiple stakeholder levels
- Strong business acumen and a track record of meeting activity and pipeline targets
- Highly organized, with the ability to manage multiple pursuits while keeping commitments
- Excellent communication, presentation, and reporting skills
- Experience using Salesforce or a comparable CRM platform
- Willingness and ability to travel within Canada (and occasionally internationally as needed)
Benefits
- Competitive total rewards (salary, benefits, time off, and retirement savings programs—details shared during the process)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B sellingsolution-based sellingpipeline generationaccount intelligenceCRM hygieneactivity trackingpresentation skillsmarket feedback analysissales cycle managementrelationship development
Soft Skills
business acumenorganizational skillscommunication skillspresentation skillsreporting skillscredibility buildingstakeholder engagementcommitment managementmulti-taskingrelationship management