Semrush

Director, Product Marketing

Semrush

full-time

Posted on:

Location Type: Hybrid

Location: Boston • California • Massachusetts • United States

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Salary

💰 $224,848 - $341,769 per year

Job Level

Lead

About the role

  • Lead a team of Product Marketing Managers to ensure we champion our customer needs according to our ICPs
  • Craft compelling narratives rooted in Unique Selling Propositions (USPs)
  • Partner across teams to deliver world-class marketing campaigns that drive new user acquisition and expansion MRR
  • Align our GTM strategy for core product launches and marketing campaigns
  • Drive cross-functional efforts to ensure product experiences and messaging support commercial, adoption, engagement, and retention goals
  • Collaborate with data science, finance, and analytics to define KPIs and continuously optimize performance
  • Design and implement pricing and product packaging strategy for DaaS offerings
  • Develop a robust customer storytelling strategy rooted in customer research and market trends
  • Lead qualitative and quantitative research initiatives to uncover customer pain points and decision-making processes
  • Transform customer and market insights into value propositions, messaging, and campaigns

Requirements

  • Bachelor's degree in Business, Marketing, User Experience Design, or a related field
  • MBA or advanced degree preferred
  • Proven experience (typically 8+ years) in a leadership role focused on product marketing and business strategy
  • Proven success in setting strategy for Product and Marketing-led growth (PMLG) at scale
  • Extensive experience in creating and adapting product pricing and packaging strategies
  • Deep understanding of SaaS business models, including B2B and B2C approaches
  • Experience managing diverse customer segments, including marketplace audiences
  • Background in new product development and lifecycle marketing
  • Excellent communication and interpersonal skills
  • Strong communication and storytelling skills, with experience presenting to executives
  • Strong leadership and team management capabilities
  • Proficiency in leveraging data and analytics to make informed decisions
  • Implement automation and AI technologies into day-to-day operations of the team
  • Very familiar – and a passion for – the latest marketing technological trends in digital marketing
Benefits
  • Unlimited PTO
  • Health insurance
  • Travel insurance
  • Employee Assistance Program
  • Employee Resource Groups
  • Paid parental leave
  • Relief Fund
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingbusiness strategypricing strategyproduct packagingcustomer researchmarket trendsdata analyticsSaaS business modelslifecycle marketingmarketing campaigns
Soft Skills
leadershipteam managementcommunicationstorytellinginterpersonal skillscollaborationstrategic thinkingcustomer-centric approachpresentation skillsproblem-solving
Certifications
Bachelor's degree in BusinessBachelor's degree in MarketingBachelor's degree in User Experience DesignMBA or advanced degree