Growth Marketing Manager – PLG
Semgrep
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $122,000 - $152,500 per year
About the role
- define and own the free-to-paid funnel from activation through opportunity conversion
- identify and prioritize the highest-value cohorts within Semgrep's free user base
- build programs including in-product, email, paid, and direct outreach that move high-intent users toward demo and sales engagement
- partner with Product, RevOps, and Sales to define PQL including signals and behaviors for readiness to buy
- map the activation journey for new free users and optimize onboarding touchpoints
- build and maintain a structured experimentation roadmap
- use product usage data to understand engaged users and build nurture paths
Requirements
- 4+ years of experience in growth marketing, product marketing, or a hybrid role at a B2B SaaS company with a developer or technical audience
- hands-on experience with a PLG or developer-led GTM motion
- deeply data-driven, ability to instrument a funnel and build cohort analysis
- comfortable working with product and engineering teams
- built or contributed to PQL frameworks
- strong experimenter, able to design tests and learn fast from results
- experience with tools for product analytics; lifecycle; pipeline tracking; engagement platforms
Benefits
- competitive, market-aligned benefits program that meets or exceeds local market standards across all regions
- equity as a meaningful part of our compensation philosophy
- total compensation may include equity, variable compensation, and benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingproduct marketingcohort analysisPQL frameworksproduct analyticslifecycle trackingpipeline trackingengagement platformsdata-driven decision makingexperiment design
Soft Skills
strong experimenterability to learn fastcollaboration with product teamscollaboration with engineering teams