Identify and eliminate repetitive manual processes across marketing — if it happens more than thrice, you automate it
Use AI-assisted coding tools (Cursor, Claude, Copilot) to build your own scripts, integrations, and internal tools without needing an engineering ticket
Design and maintain automated workflows connecting Marketo, Salesforce, Asana, Snowflake, and other platforms via APIs, webhooks, and iPaaS tools
Build lightweight internal dashboards or Slack bots to surface marketing performance data in real time
Own the end-to-end marketing tech stack: administration, integrations, data hygiene, and vendor relationships
Manage Marketo programs, lead scoring models, routing logic, and campaign operations at scale
Maintain bidirectional sync between Marketo and Salesforce — lifecycle stages, attribution, and MQL/SQL definitions
Partner with the Marketing Analytics and Data team to ensure marketing data flows cleanly into Snowflake for reporting and analysis (Metabase/BI tooling)
Own the channel and event tagging that feeds our funnel metrics
Audit and enforce UTM tracking standards across all channels
Partner with Marketing Analytics team to ensure all lifecycle and acquisition data points are feeding our pacing and attribution reporting
Partner with demand gen, content, product marketing, and sales to operationalize campaigns and programs end-to-end
Manage project workflows in Asana to build templates, automations, and reporting for marketing team execution
Be the connective tissue between marketing, sales, finance, and data teams when it comes to systems and process

Requirements

3–5+ years of marketing operations or revenue operations experience, ideally at a B2B SaaS company in the San Francisco Bay Area
Hands-on Marketo experience (Smart Campaigns, lead lifecycle, scoring, program architecture) — bonus for Marketo Certified Expert
Deep Salesforce knowledge: object model, flows, campaign influence, lead/contact/opportunity relationships
Experience building integrations between SaaS tools using APIs, webhooks, or iPaaS platforms (Zapier, Make, Workato, etc.)
Strong analytical thinking with a track record of turning messy processes into documentation and streamlined systems
Experience in a high-growth startup environment with scrappy, build-it-yourself culture
Asana power user — templates, rules, reporting, portfolio management
Experience using AI coding tools (Cursor, Claude, Copilot, v0) to build internal tooling without traditional engineering support

Benefits

Equity, variable compensation, and benefits
Competitive, market-aligned benefits program that meets or exceeds local market standards

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing operationsrevenue operationsMarketoSalesforceAPI integrationswebhooksiPaaSdata hygienelead scoringanalytical thinking

Soft Skills

project managementcollaborationproblem-solvingcommunicationorganizational skillsadaptabilityattention to detailstrategic thinkingcreativityleadership

Certifications

Marketo Certified Expert