Securitas Group

Senior Content and Copy Writer

Securitas Group

full-time

Posted on:

Location Type: Hybrid

Location: Gurugram • India

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Job Level

Senior

About the role

  • Write and manage high-quality copy and content for various channels, internally and externally for communications, marketing and internal sales materials including website page texts, blog posts, email campaigns, proposals, brochures and articles.
  • Contribute to the development of a digital content marketing plan, to support the development of website content.
  • Ensure content is appropriate for the destined audience and outcome and purpose (brand awareness/product information/conversion/sales).
  • Close collaboration (via Teams) with the various Securitas business areas (Marketing, Product/Offering, Communications and Group) to ensure content aligns with business goals, branding, and marketing campaigns.
  • As a content and copy expert you will take initiative to guide briefed content requirements from various stakeholders.

Requirements

  • Proven experience of 6+ years as a content writer or similar role, with a strong portfolio showcasing diverse content across digital and offline channels (websites, SOME, email, articles, brochures, factsheets).
  • Excellent English written and verbal communication skills.
  • A degree in English, Communications, Marketing or Journalism or other similar qualification is desirable, but experience and a strong writing portfolio is most relevant.
  • Ability to craft engaging, clear, and persuasive content that aligns with business objectives and engages audiences, adapted to channel and sales funnel stage.
  • Understanding of marketing communications, content best practices for websites, SEO and Key Word principles and digital strategy.
  • Experience with B2B to produce content that resonates with this segment and speaks to its audience’s needs and challenges.
  • A keen eye for detail in both content creation and editing, ensuring all content aligns with brand guidelines, business goals and is error-free.
  • The ability to stay on top and ahead of marketing and communication trends and adapt content accordingly.
  • Strong time management and prioritization skills, able to handle multiple content initiatives, deadlines, and campaigns simultaneously.
  • Experience with European market dynamics, cultural considerations, and how these impact content strategies.
  • Strong self-motivation when working alone and collaborative when working with others, adapting to changing conditions as needed to get done what needs to get done.
Benefits
  • Our employees come from all walks of life and bring with them a multitude of talents and perspectives.
  • We aim for diverse representation throughout the company.
  • We are committed to equal pay, safe working conditions, gender balance and an inclusive work environment with a wide range of skills and development opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content writingdigital content marketingSEOcopywritingcontent editingB2B content creationmarketing communicationsdigital strategyportfolio developmentchannel adaptation
Soft Skills
communication skillstime managementprioritizationattention to detailself-motivationcollaborationadaptabilityinitiativepersuasionengagement
Certifications
degree in Englishdegree in Communicationsdegree in Marketingdegree in Journalism