SecureW2

Social Media and Comms Lead

SecureW2

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Own and grow SecureW2’s social presence
  • Build our social footprint from the ground up — strategy, voice, formats, posting cadence
  • Turn complex cybersecurity/identity topics into approachable, platform-native content
  • Spot good entry points into industry conversations and get us participating
  • Build and maintain an engaged audience made up of customers, prospects, partners, and influencers
  • Connect organic to demand, ABM, and outbound
  • Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly
  • Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post
  • Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more
  • Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes
  • Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses
  • Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns
  • Run the social content engine
  • Own the full social content workflow — planning, creation, approvals, publishing
  • Rework existing assets into short, native posts for each platform
  • Leverage freelancers/creators as needed for video, motion, carousels, and short clips
  • Use AI tools everywhere it makes sense to move faster, test more, and keep quality high
  • Measure impact, not just engagement
  • Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance
  • Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities
  • Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard

Requirements

  • Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees
  • A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand
  • Very strong short-form writing — posts, hooks, and DMs that sound human and useful
  • Basic experience working with PR agencies and press
  • Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle
  • Ability to bounce between strategy and execution — build the plan and ship the post
Benefits
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent creationshort-form writingghostwritingsocial selling best practicessocial content workflowmeasuring impactCRM integrationaudience engagementB2B marketing
Soft skills
communicationcollaborationtrainingstrategic thinkingcreativityadaptabilityleadershiporganizational skillsproblem-solvinginterpersonal skills