SecureW2

SEO Marketing

• Research organic lead growth opportunities based on keyword, traffic, and conversion data
• Develop and execute SEO-focused content briefs and outlines for blogs, landing pages, and resource content
• Write and edit clear, compelling, and technically accurate content that aligns with brand voice and target personas
• Perform keyword research, topic clustering, and SERP analysis to identify opportunities and inform content roadmap
• Optimize existing content for rankings and conversions (on-page SEO, internal linking, CTAs, meta data, headers)
• Use analytics tools to monitor performance and refine content strategy
• Stay current on SEO trends, algorithm updates, and content best practices and translate them into actionable recommendations
• Perform technical SEO audits
• Launch GEO optimizations to optimize LLM visibility and sentiment
• Work with growth marketing partners to enhance UX/CRO and drive digital PR across platforms

SEO Content Strategist

Copywriter

• Editing marketing materials, including SEO blogs, landing pages, whitepapers, brochures, flyers, case studies, campaign materials, social media copy, and more
• Adhere to the SecureW2 style guide and maintain standards for brand and voice, content quality, technical accuracy, SEO best practices, and proper usage of AI
• Deliver large volumes of high-quality content edits on tight deadlines to help streamline our SEO content pipeline
• Partner with SEO writers, product marketing managers, campaign managers, and more key stakeholders across teams to ensure content projects meet standards and hit deadlines
• Help manage our AI workflows to maximize editing and review efficiency

Copy Editor

Graphics Designer

• Execute high-quality visual assets across various formats, including webpages, sales decks, whitepapers, brochures, and complex diagrams
• Partner directly with executives, marketing, and sales teams to translate complex business requirements into compelling visual stories
• Lead design strategy for large-scale projects, managing everything from initial concept to final delivery under tight deadlines
• Act as a "gold-standard" gatekeeper, using a keen artistic eye to review and refine content produced by both human effort and AI tools
• Oversee and optimize agentic AI workflows to scale the production of visual content while ensuring all output meets strict brand and style standards

Graphic Designer

Sales

• Validate the Narrative: Develop and A/B test various pitches and messaging strategies to identify the "Gold Standard" for different prospect segments.
• Establish Feedback Loops: Create a systematic process to pull insights from the Sales team and communicate them back to Leadership to iterate on the company’s value proposition.
• Deep-Dive Insight Gathering: Go a layer deeper on how our positioning lands by reviewing transcripts and call recordings to identify prospect pain points and pricing sensitivity.
• Drive Consistency & Adoption: Monitor the use of the validated pitch across the sales organization, providing real-time feedback and coaching to ensure global alignment.
• Build Training Cadence: Establish a sustainable rhythm for sales training and communications, ensuring the Sales and CS teams are updated on new talk tracks, objection handling, and competitive intelligence.
• Scale the Function: Design and eventually execute certification programs to ensure every rep is proficient in our core narrative as the team grows.

SEO Content Strategist

Copy Editor

Graphic Designer

Sales Enablement Lead