SearchStax

Product Marketing

• Define and own the positioning and messaging for the Site Search product and umbrella narrative,based on customer insights and competitive research.
• Develop and maintain a clear point of view on our buyers: who they are, what they care about, how they make decisions, and where we win and lose.
• Own and drive go-to-market planning for new features, platform capabilities, and product launches, working closely with Product, Sales, and Marketing teams.
• Create and maintain sales enablement content that helps customer facing teams communicate value effectively; including pitch decks, competitive battlecards, handling guides, and ROI frameworks.
• Partner with demand generation and content teams to develop integrated campaigns that strengthen market positioning, drive awareness and generate pipeline.
• Establish and lead the research and insights function for product marketing; conducting win/loss interviews, customer research, and competitive analysis on an ongoing basis.
• Serve as the internal expert on the Site Search market: tracking trends, monitoring competitors, and bringing a forward-looking perspective to product and leadership discussions.
• Over time, build and lead a small team of product marketers.
• Willingness to travel to LA for in person working sessions and conferences as needed (10-15% time)
• Lead and operationalizing pricing and packaging review to align commercial and enterprise buying patterns and own go-to-market rollout.
• Build out and own the analyst relations program end-to-end by developing and executing a cadence that builds awareness and drives favorable coverage.

Head of Product Marketing