SearchMax

SEO Marketing

• Plan and execute end-to-end link-building campaigns, including prospecting, vetting, and personalised outreach.
• Conduct deep competitor backlink analysis using tools like Ahrefs and SEMrush to identify high-value link gaps and opportunities.
• Collaborate with the content and SEO teams to ideate ‘linkable assets’ and content strategies that naturally attract backlinks.
• Manage and nurture relationships with bloggers, editors, and webmasters to secure high-quality placements (guest posts, niche edits, resource pages).
• Perform regular backlink audits to monitor client link profiles.
• Review outreach performance data (open rates, reply rates, conversion rates) to provide actionable insights and improve campaign efficiency.
• Stay up-to-date with Google’s link spam policies and the latest outreach tools and technologies.
• Work cross-functionally with in-house teams and agency partners to ensure off-page strategies align with broader client goals.
• Set up and track off-page KPIs.
• Design and produce monthly reports detailing link acquisitions and their impact on organic visibility.

Link Builder, Off-Page SEO Specialist

Appointment Setter

• Identify, qualify, and pursue new business opportunities across digital marketing services
• Proactively generate leads through outbound prospecting
• Build and maintain strong relationships with prospects and clients
• Manage and maintain an accurate sales pipeline and CRM, tracking activity, forecasts, and performance
• Meet or exceed monthly and quarterly revenue and new business targets
• Stay up to date with digital marketing trends
• Make outbound calls and emails for SEO and digital marketing services