SearchMax

Link Builder, Off-Page SEO Specialist

SearchMax

full-time

Posted on:

Location Type: Hybrid

Location: Manila • Philippines

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About the role

  • Plan and execute end-to-end link-building campaigns, including prospecting, vetting, and personalised outreach.
  • Conduct deep competitor backlink analysis using tools like Ahrefs and SEMrush to identify high-value link gaps and opportunities.
  • Collaborate with the content and SEO teams to ideate ‘linkable assets’ and content strategies that naturally attract backlinks.
  • Manage and nurture relationships with bloggers, editors, and webmasters to secure high-quality placements (guest posts, niche edits, resource pages).
  • Perform regular backlink audits to monitor client link profiles.
  • Review outreach performance data (open rates, reply rates, conversion rates) to provide actionable insights and improve campaign efficiency.
  • Stay up-to-date with Google’s link spam policies and the latest outreach tools and technologies.
  • Work cross-functionally with in-house teams and agency partners to ensure off-page strategies align with broader client goals.
  • Set up and track off-page KPIs.
  • Design and produce monthly reports detailing link acquisitions and their impact on organic visibility.

Requirements

  • At least 3 years of focused experience in SEO, specifically in Link Building, Outreach, or Digital PR.
  • Deep knowledge of off-page SEO signals.
  • Proficiency with analysis tools such as Ahrefs, SEMrush, and Google Search Console.
  • Experience with outreach management platforms (e.g., Pitchbox, BuzzStream, Hunter.io, or similar).
  • Strong verbal and exceptional written communication skills (ability to write compelling pitches that get opened and replied to).
  • Exceptional interpersonal skills and the ability to negotiate effectively with site owners.
  • Outstanding time and project management skills, with the ability to meet tight deadlines and handle multiple client campaigns simultaneously.
  • Highly organised and detail-oriented.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
link buildingoutreachdigital PRoff-page SEObacklink analysisbacklink auditsKPI trackingcontent strategycampaign management
Soft Skills
verbal communicationwritten communicationinterpersonal skillsnegotiationtime managementproject managementorganisational skillsattention to detail