Searchbloom

SEO Marketing

• Write clear, concise, compelling and accurate web content and/or promotional copy using client style guides and SEO best practices
• Interview various stakeholders to understand client business goals, brand differentiators, target audiences, and website tone and voice
• Inventory and analyze current web content and other relevant source materials and perform competitive gap analysis
• Align content with organizational goals and provide trackable calls to action
• Review and edit materials for consistency, tone and voice, grammatical accuracy, editorial style, and user understanding
• Assist in maintaining web content
• Combine data analysis, user research, content audits and other sources to determine ways websites can improve user experience and engagement
• Other duties and responsibilities as assigned

SEO Content Writer

Performance Marketing

• Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads.
• Perform regular account audits to identify opportunities for optimization and cost savings.
• Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients.
• Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance.
• Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs.
• Monitor day-to-day campaign activity, budgets, and client deliverables.
• Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations.
• Develop and execute strategies for search, display, remarketing, video, and shopping campaigns.
• Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates.
• Drive innovation and implement testing strategies to uncover new opportunities for performance improvement.
• Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes.
• Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.

Senior PPC Analyst

• Audit partner websites using a suite of SEO tools.
• Write Point of View (POV) documentation to convey information about SEO issues to our partners.
• Identify opportunities for SEO tasks that would provide the most benefit to our partners and prospects.
• Prioritize opportunities by difficulty, cost, and impact to a website’s success.
• Communicate this to internal and external stakeholders, including whether a budget increase is warranted.
• Work with cross-functional teams to plan, implement, and improve campaign performance aligned with client goals and initiatives.
• Manage day-to-day campaign activity and client deliverables.
• Join phone calls as the SEO expert to educate participants and answer questions about your strategic recommendations.
• Educate clients on SEO best practices.
• Develop new SEO strategies that support online marketing efforts.
• Execute SEO strategies, Keyword research, On-page optimization, Link growth strategy, Technical analysis, Competitive Analysis, and reporting.
• Perform quality assurance on SEO deliverables completed by SEO technicians.
• Drive innovation and implement testing strategies to continually uncover opportunities for optimization, enhance learning, and improve performance.
• Monitor and evaluate the effectiveness and success of efforts, measuring actual results against desired outcomes.
• Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen.
• Be a self-starter, unafraid to challenge the status quo.

SEO Content Writer

Senior PPC Analyst

Senior SEO Specialist