
Senior SEO Specialist
Searchbloom
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Audit partner websites using a suite of SEO tools.
- Write Point of View (POV) documentation to convey information about SEO issues to our partners.
- Identify opportunities for SEO tasks that would provide the most benefit to our partners and prospects.
- Prioritize opportunities by difficulty, cost, and impact to a website’s success.
- Communicate this to internal and external stakeholders, including whether a budget increase is warranted.
- Work with cross-functional teams to plan, implement, and improve campaign performance aligned with client goals and initiatives.
- Manage day-to-day campaign activity and client deliverables.
- Join phone calls as the SEO expert to educate participants and answer questions about your strategic recommendations.
- Educate clients on SEO best practices.
- Develop new SEO strategies that support online marketing efforts.
- Execute SEO strategies, Keyword research, On-page optimization, Link growth strategy, Technical analysis, Competitive Analysis, and reporting.
- Perform quality assurance on SEO deliverables completed by SEO technicians.
- Drive innovation and implement testing strategies to continually uncover opportunities for optimization, enhance learning, and improve performance.
- Monitor and evaluate the effectiveness and success of efforts, measuring actual results against desired outcomes.
- Find opportunities to improve the team, the company, our processes, and our clients, and take initiative to make them happen.
- Be a self-starter, unafraid to challenge the status quo.
Requirements
- 5+ years of experience in SEO, executing organic search campaigns. (required)
- Client-facing experience at an agency. (required)
- Outstanding communication skills and the ability to effectively convey what’s most relevant and meaningful for various audiences within the client organization, including the C-Suite, marketing team, finance, and IT teams.
- Proficient in Microsoft Office Suite & Google Drive.
- Microsoft Excel/Google Sheets Expert.
- Ability to identify and recommend solutions to technical SEO issues, including but not limited to page elements, CMS, information architecture, URL structure, and server-related issues.
- Strong experience with industry-standard tools such as Ahrefs, Moz, Majestic, SEMRush, Google Search Console, Google Analytics, Screaming Frog, BrightLocal, and plenty more.
- Ability to manage and prioritize many projects and deadlines concurrently while also managing internal and external expectations.
- Have a firm understanding of how marketing channel strategies work together, including paid search, social media, and email marketing.
- Experience developing, managing, executing, and measuring SEO campaigns for medium-to-large brands and eCommerce websites.
- Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin, Pigeon, Fred, RankBrain, BERT, etc.)
- Exceptional analytics, project management, and organizational skills.
- Fundamental understanding of HTML, CSS, and JavaScript.
Benefits
- Health/Vision/Dental Coverage – PPO or HSA plans available
- Generous Paid Time Off – 14 days of PTO year one plus 13 company holidays, including the entire week of Christmas off, along with your birthday, work anniversary, and much more.
- Flexible work hours
- Employee Wellness Program, including a free FitBit and fitness challenges
- $50,000 in life insurance paid by Searchbloom
- Paid Parental Leave (Maternity & Paternity)
- Dressing up every day not for you? We get it! Enjoy our business casual Dress Code
- Office Improvement Credit
- Merit-based promotions (we promote from within; you will move up and grow here!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOKeyword researchOn-page optimizationLink growth strategyTechnical analysisCompetitive analysisHTMLCSSJavaScriptAnalytics
Soft Skills
CommunicationProject managementOrganizational skillsClient-facing experienceSelf-starterProblem-solvingTeam collaborationInitiativeAdaptabilityStrategic thinking