Searchbloom

Senior PPC Analyst

Searchbloom

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $95,000 - $105,000 per year

Job Level

Senior

About the role

  • Manage and optimize PPC accounts across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads.
  • Perform regular account audits to identify opportunities for optimization and cost savings.
  • Write compelling Points of View (POV) and strategic documentation to explain campaign insights, performance trends, and recommendations to clients.
  • Identify, prioritize, and implement strategies based on budget, conversion goals, and campaign performance.
  • Collaborate with internal teams to plan, implement, and refine PPC initiatives aligned with client goals and KPIs.
  • Monitor day-to-day campaign activity, budgets, and client deliverables.
  • Join client meetings and phone calls as the paid media expert, providing education and insights regarding your strategic recommendations.
  • Develop and execute strategies for search, display, remarketing, video, and shopping campaigns.
  • Conduct keyword research, write ad copy, and perform A/B testing to improve CTR and conversion rates.
  • Drive innovation and implement testing strategies to uncover new opportunities for performance improvement.
  • Measure and evaluate the effectiveness of PPC efforts, analyzing performance data to ensure actual results align with desired outcomes.
  • Take initiative to improve processes, team collaboration, and client outcomes, ensuring excellence in all aspects of paid media.

Requirements

  • 5+ years of experience in paid search (PPC) executing high-performance campaigns across Google Ads, Microsoft Ads, and other paid platforms.
  • 3+ years of experience in managing medium to larger level adspends (between 50k and 1mm per month)
  • Client-facing experience in an agency environment.
  • Exceptional communication skills, with the ability to tailor insights and recommendations for various stakeholders within client organizations, including the C-Suite, marketing teams, finance, and IT teams.
  • Proficient in Microsoft Office Suite & Google Drive.
  • Advanced Excel/Google Sheets skills (e.g., pivot tables, advanced formulas, data visualization).
  • Experience with key PPC tools like Google Ads, Google Analytics, Microsoft Ads, Amazon Ads, Google Tag Manager , Google Merchant Center, Shopping Feed Optimization , and bid management platforms.
  • Ability to manage and prioritize multiple projects and meet deadlines while managing internal and external expectations.
  • Strong understanding of omni-channel marketing strategies, including the interplay between PPC, SEO, display advertising, etc.
  • Experience developing, executing, and optimizing PPC campaigns for medium-to-large brands and eCommerce businesses.
  • Familiarity with paid search attribution models, conversion tracking, and analytics.
  • Analytical mindset with the ability to draw actionable insights from campaign data.
  • Fundamental knowledge of landing page optimization (CRO) to increase conversion rates.
Benefits
  • 100% Work from home agency
  • Health/Vision/Dental Coverage – PPO or HSA plans available
  • Generous Paid Time Off – 14 days of PTO year one plus 13 company holidays, including the entire week of Christmas off, along with your birthday, work anniversary, and much more.
  • Flexible work hours
  • Employee Wellness Program, including a free FitBit and fitness challenges
  • Paid Parental Leave (Maternity & Paternity)
  • Dressing up every day not for you? We get it! Enjoy our business casual Dress Code
  • Yearly Office Improvement Credit
  • Merit-based promotions (we promote from within; you will move up and grow here!)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCGoogle AdsMicrosoft AdsAmazon AdsA/B testingkeyword researchconversion trackinglanding page optimizationdata visualizationomni-channel marketing
Soft Skills
communicationclient-facingcollaborationanalytical mindsetinitiativeproject managementstrategic thinkingeducationtailoring insightsperformance improvement