Social Media Manager
School of American Ballet
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $65,000 - $75,000 per year
About the role
- Conceptualize and produce ongoing content series and timely, trend-driven content, with a strong emphasis on video.
- Manage the backend process of scheduling and publishing content across social media platforms, the website, and email channels.
- Draft and edit captions, blog posts, and other digital copy, ensuring accuracy, clarity, and brand alignment.
- Review and approve social media and blog content prior to publication.
- Track and respond to comments and community engagement across platforms in accordance with SAB’s voice and engagement standards.
- Monitor content performance metrics and prepare reports to inform future content and platform strategies.
- Stay current on digital media trends and recommend innovative content approaches.
- Collaborate with Development colleagues to support digital fundraising initiatives across all platforms.
- Assist in capturing and sharing behind-the-scenes and live event content, including real-time photography and video for Instagram Stories and other formats.
- Coordinate with Marketing, Development, and Artistic departments to source content and align digital storytelling with organizational priorities.
- Support the Brand and Marketing Director with day-to-day workflow, including project management and content calendars.
- Assist with scheduling and pre-production for photo and video shoots involving students, faculty, staff, freelancers, and talent.
- Support filming, packaging, and uploading video content for internal use and archival purposes.
- Upload and organize assets within the digital asset management system.
Requirements
- 5–7 years of experience in digital media, communications, or marketing, preferably within a nonprofit, cultural, or arts organization.
- Demonstrated proficiency with major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Experience using social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, or similar).
- Proficiency in Adobe Creative Suite, including Premiere, Lightroom, Photoshop, and InDesign, for photo, video editing, and basic graphic design.
- Strong understanding of visual storytelling, particularly through video and photography.
- Excellent writing, editing, and proofreading skills.
- Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines.
- Strong communication and interpersonal skills, with comfort engaging a diverse, multigenerational community.
- Flexibility to work evenings and weekends as required for events and organizational needs.
- Understanding of ballet or dance, with the ability to recognize proper technical form in photos and videos, strongly preferred.
- Interest in dance videography and photography.
Benefits
- full health benefits
- four weeks of vacation (plus two holiday weeks in December)
- generous retirement savings benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital mediavideo editingphoto editinggraphic designcontent creationwritingeditingproofreadingvisual storytellingdigital asset management
Soft Skills
organizational skillsattention to detailcommunication skillsinterpersonal skillsproject managementflexibilitycommunity engagementmultitaskingcollaborationcreativity