Scholar Rock

Marketing

• Lead the development of the U.S. HCP brand strategy for apitegromab, grounded in deep understanding of the SMA landscape, unmet need, and clinical data.
• Own U.S. HCP launch planning, including positioning, messaging, segmentation, targeting, and channel strategy.
• Translate strategy into high-quality, compliant HCP promotional tactics across personal and non-personal channels.
• Partner with Sales leadership to ensure strong integration between HCP marketing strategy and field execution.
• Oversee agency partners and vendors to deliver best-in-class creative and execution.
• Serve as a core member of the U.S. Marketing Team, collaborating closely with Medical Affairs, Market Access, Patient Services, Regulatory, Legal, and Compliance.
• Ensure HCP strategy is aligned with scientific narrative, access considerations, and patient support offerings.
• Provide strategic input into competitive readiness and scenario planning for current and future competitors as well as pipeline considerations.
• Leverage market research, customer insights, and performance data to inform strategy and optimize execution.
• Define key performance indicators and support development of dashboards to track launch performance and drive continuous improvement.
• Partner with ex-U.S. colleagues to share U.S. HCP strategy, learnings, and best practices.

Senior Director, HCP Marketing

• Lead the development of the U.S. patient and caregiver brand strategy for apitegromab, grounded in a deep understanding of the SMA community, patient journey, and unmet needs.
• Own U.S. patient launch planning, including strategy, messaging, channel mix, and executional roadmap.
• Translate strategy into high-quality, compliant patient-facing tactics across digital, community, advocacy-aligned, and experiential channels.
• Ensure consistency and excellence across all patient touchpoints while maintaining a strong, authentic patient-centric lens.
• Build and maintain strong, trusted relationships within the SMA patient and caregiver community.
• Lead the patient ambassador and engagement programs, including long-term retention and stewardship strategies.
• Own the U.S. patient conference and event strategy, elevating Scholar Rock’s presence and impact at key national, regional, and local meetings.
• Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the journey.
• Serve as a core member of the U.S. Marketing Team, partnering closely with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
• Ensure strong alignment between patient marketing initiatives and patient support programs, including development of branded patient materials.

Senior Director, Patient Marketing

Director

• Develop and own the U.S. KOL engagement strategy and annual engagement plan, aligned with brand strategy, medical priorities, and launch objectives.
• Identify, segment, and prioritize KOLs across key specialties and practice settings relevant to SMA.
• Establish clear objectives, success metrics, and engagement principles to guide compliant, meaningful KOL interactions.
• Lead the planning and execution of KOL engagement tactics, including peer-to-peer programming, advisory boards, congress engagement, and innovative engagement formats.
• Ensure excellence in program design, execution, and follow-up, with a strong focus on insight capture and learning.
• Partner closely with Medical Affairs to ensure alignment on scientific exchange, insight generation, and appropriate roles and responsibilities.
• Collaborate with Marketing and Sales to align KOL engagement with brand strategy and field needs, while maintaining clear compliance boundaries.
• Work with Field teams to support coordinated, high-quality KOL interactions at the regional and local level.
• Capture, synthesize, and share insights from KOL engagements to inform brand strategy, launch readiness, and ongoing optimization.
• Ensure all KOL engagement activities are conducted in full alignment with regulatory, legal, and compliance requirements.

Director, KOL Engagement

Medical Director

• Strategic ownership of US Medical Plans – pre and post launch
• Organize external expert advisory boards, support scientific symposia, develop medical congress engagement strategy
• Act as medical lead for medical legal review committee (MLR)
• Analize medical insights to inform cross-functional strategies and tactics
• Collaborate with cross-functional field teams to identify data and educational gaps
• Provide strategic input for the development of educational and messaging
• Lead the digital medical education strategy and execution
• Continuously raise the bar for our externally facing materials, ensuring alignment to strategy
• Oversee Medical activities related to review of promotional and scientific materials
• Collaborate with functional groups as subject matter expert including Patient Advocacy, Commercial Operations, New Products, and many other internal stakeholders in support of pipeline products
• Provide medical leadership to guide internal and external decision-making
• Establish and maintain strong knowledge in SMA to optimize clinical study protocols development and execution
• Establish and maintain strong relationships with experts in the field, academics and professionals
• Ensure a patient-centric approach to development of clinical studies under her/his supervision
• Collaborate cross functionally to execute the clinical studies under her/his responsibility in alignment with the Brand plan and Global Medical Plan
• Collaborate with Global Medical to identify and execute internally and externally sponsored studies
• Foster strong relationships with internal and external stakeholders to identify unique opportunities to improve and evolve educational and training content.
• Manage budget for assigned projects.
• Travel required, comprising approximately 20%

Medical Director – Neuromuscular

• Provide ongoing support through tailored, field-based education on reimbursement processes to HCPs and infusion site/institutional stakeholders. This includes hospitals, academic institutions, private group practices, specialty pharmacies, and alternate treatment sites.
• Develop and execute strategic, patient-centric plans and account-specific initiatives to ensure access, affordability, and support for patients at various stages of their treatment journey.
• Build and maintain collaborative, strategic relationships with healthcare organizations and aligned stakeholders (internal and external) that may impact patient access to therapy.
• Analyze data and use customer insights to identify barriers to access, making data-driven decisions to prioritize activity and optimize access pathways.
• Foster strong relationships and facilitate effective communication with cross-functional partners in market access, patient services, sales, and medical.
• Provide education and support to internal teams, equipping colleagues with the knowledge and tools to address access and reimbursement challenges quickly and successfully.
• Ensure compliance with all relevant regulations and standards in the delivery of patient support and handling of PHI.
• Stay informed on healthcare policies, reimbursement trends, and regulatory requirements to address challenges and opportunities in the marketplace.

Senior Director, HCP Marketing

Senior Director, Patient Marketing

Director, KOL Engagement

Medical Director – Neuromuscular

Associate Director, Field Reimbursement – Great Lakes