Scenic - Luxury Cruises & Tours

Account Executive

• Execute brand marketing initiatives aligned with company positioning and luxury standards across all consumer- and trade-facing channels.
• Develop and execute integrated, multi-channel marketing campaigns across email, digital, social, web, and traditional media.
• Brief, manage, and develop creative assets in collaboration with internal teams and external agency partners, ensuring accuracy, quality, brand consistency, and within budget parameters.
• Ensure brand voice, tone, and messaging consistency across all consumer- and trade-facing materials.
• Support marketing efforts for ocean and river cruise products, including hosted and theme sailings and limited-inventory, date-driven offerings.
• Work cross-functionally to ensure marketing accurately reflects onboard programming, guest experience, and operational realities.
• Create multi-channel campaign briefs, communication plans, and production schedules into on-time, on-budget execution that meets business objectives.
• Manage multiple campaigns and timelines simultaneously while coordinating deliverables across internal departments and external partners.
• Track campaign performance and support reporting initiatives to identify insights, optimizations, and performance gaps.
• Attend weekly review meeting with Marketing Services team; summarize and take necessary actions toward project completion.
• Partner closely with sales teams to support booking-driven initiatives and revenue-focused marketing objectives.
• Collaborate with global brand marketing teams to incorporate the U.S. consumer perspective into brand initiatives and product development.
• Maintain and enforce brand guidelines across all programs, channels, and deliverables.
• Communicate campaigns and offers to call centers and Regional Sales teams through structured email updates and recurring alignment meetings.

Brand Marketing Account Executive

• Coordination of Loyalty Program Initiatives: Communicate updates to the loyalty programs for the US & LATAM markets.
• Collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies.
• Customer Engagement Strategies & Event Coordination: Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions.
• Organize and travel to loyalty events around the country to engage loyalty members.
• Manage budget for events, purchase ordering and oversee invoice processing. Provide post-event reporting.
• Communications and Reporting: Create compelling content including email campaigns, social media posts, and promotional materials to communicate loyalty program benefits and updates.
• Assist with CRM data collection.
• Craft engaging and personalized communication to nurture customer relationships and drive program participation.
• Answer inquiries and resolve issues from Contact Center and loyalty guests.
• Collaboration with Stakeholders: Work closely with the marketing, sales, and contact center teams to align loyalty initiatives with overall business objectives.
• Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities.
• Utilize CRM data tools to measure the effectiveness of loyalty initiatives and provide regular reports to the marketing and leadership team.
• Identify opportunities for improvement based on customer behavior and feedback.

Brand Marketing Account Executive

Account Executive, Loyalty Marketing