ScaleUP Week

Marketing

• Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn.
• Lead and support team members with empathy and care, fostering a culture of trust, continuous growth, and professional development while empowering individuals to do their best work.
• Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in-app messaging), ensuring they are measured against performance-driven metrics.
• Identify and segment customer groups to deliver targeted, personalized marketing initiatives.
• Work with cross-functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns.
• Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness.
• Assist with content calendar planning and contribute innovative ideas to drive engagement.
• Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization.

Manager, Lifecycle Marketing

DevOps Engineer

• Own and scale ZayZoon’s ​​AWS infrastructure to ensure reliability, performance, and security.
• Design and automate infrastructure provisioning using CloudFormation, build CI/CD pipelines and manage existing infrastructure stacks.
• Optimize our PostgreSQL databases for high availability and performance.
• Improve monitoring and observability when possible, ensuring detection and a proactive resolution of issues.
• Designing secure (SOC-2 and cybersecurity compliance), scalable cloud services in AWS.
• Evaluate and remediate Critical and High CVEs across all our services on a moment’s notice.
• Work cross-functionally across multiple teams such as development, data, testing, and security to convey concepts and build understanding as well as improve deployment processes.
• Apply DevOps best practices in everything you do - there are many ways to do things, and you bring the best of them to our environment.

Senior DevOps Engineer

Product Designer

• Lead and mentor the growing and evolving Product Design team across several product portfolios, providing direction, feedback, and structure to ensure high-quality design output across all product surfaces.
• Foster an empathetic and psychologically safe team environment that encourages experimentation, creativity, and professional growth.
• Directly contribute to the implementation and optimization process as a hands-on team member, ready to roll up your sleeves and work within the product.
• Partner cross-functionally with Product, Engineering, Data, and Marketing to deliver user-centric experiences that drive customer activation, engagement, usage, and satisfaction.
• Own end-to-end design processes, from discovery and user research through conceptualization, prototyping, testing, and final UI execution.
• Establish scalable design systems, documentation, and workflows that increase design velocity and cross-team consistency.
• Champion user empathy and usability standards, leveraging qualitative and quantitative insights to inform product decisions and drive continuous UX improvement.

Manager, Lifecycle Marketing

Senior DevOps Engineer

Senior Manager, Product Design