Scale Media

Conversion Rate Optimizer

• This role will lead site conversion and funnel testing across our portfolio of DTC wellness brands.
• You'll personally own testing on PDPs, checkout, and subscription flows, while building a small team to run the landing page optimization program.
• You'll report into our Growth function and work closely with Performance Creative, Analytics, and Development teams.
• Direct ownership of PDPs, checkout, and subscription flows.
• You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces.
• Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work.
• Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented — not just velocity for its own sake.
• Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions.
• AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput.
• Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.

Senior Manager, CRO, Site Experience

Ecommerce

• Build and lead a rigorous experimentation program across landing pages, PDPs, cart, checkout and post-purchase funnels
• Develop test hypotheses, manage A/B and multivariate experiments, and apply statistical rigor to analyze results.
• Translate insights into clear recommendations, next steps, and future test iterations.
• Maintain a prioritized CRO roadmap aligned with business goals and revenue impact.
• Own funnel analytics and performance dashboards; partner with analytics teams to ensure accurate tracking and reporting.
• Use GA4, GTM, heatmaps, scroll maps, session recordings, and dashboards to identify friction points and opportunity areas.
• Quantify test impact through test analysis, statistical validation and ROI modeling.
• Regularly assess customer behavior to inform UX and content decisions.
• Partner with UX/design, content, product marketing, acquisition, and dev teams to execute site updates and improvements.
• Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance.
• Conduct QA using device/browser testing tools to ensure flawless experiences across environments.
• Work closely with brand, UX, dev, and marketing teams to unify the digital experience and support major initiatives.
• Present test results, performance insights, and strategic recommendations to senior leadership.
• Advocate for a test-and-learn culture across the organization.

Senior eCommerce Specialist

Director

• Develop and own Scale's companywide analytics strategy, aligned with overall business goals.
• Partner with executive leadership and cross-functional departments to understand their data needs and ensure analytics solutions support their objectives.
• Identify opportunities to leverage data, AI, and predictive analytics to improve business performance and decision-making.
• Own Scale's marketing measurement framework, including experimentation design (lift/geo testing), incrementality, MMM, and MTA, and the statistical methodologies that underpin them.
• Build and maintain retention analytics and LTV models, including churn and contribution-margin prediction.
• Manage the marketing data pipeline end to end, ensuring channel data is complete, accurate, and analysis-ready.
• Bring deep familiarity with paid and owned marketing channels and their associated metrics and analytical approaches.
• Build and own financial forecasts for a marketing-driven business.
• Model unit economics (CAC, LTV, payback, margin) and set marketing targets grounded in those economics and our growth goals.
• Partner with finance and growth to connect spend, revenue, and profitability into a single, trustworthy view.
• Lead, manage, and mentor the analytics organization, including direct management of our Manager, Data Analytics, and indirect oversight of the broader analyst team.
• Define and oversee the data engineering roadmap, setting priorities and standards for the pipelines and infrastructure that power our analytics.
• Set clear goals, priorities, and professional development plans for the team, fostering a data-driven and collaborative culture.
• Provide guidance on best practices, methodologies, data structure, and tooling across the function.
• Own our data architecture, working across our data warehouse (e.g., Snowflake) and source systems (e.g., Shopify, Amazon) to ensure data is accurate, reliable, and well-structured.
• Apply statistical methods, machine learning, and predictive modeling to generate forward-looking insights.
• Implement and maintain the analytics tools and platforms that support data-driven decision-making company-wide.
• Develop and deliver regular companywide reporting on key performance indicators (KPIs) for executive leadership.
• Design and build dashboards and visualizations (e.g., Tableau, Sigma) that translate complex data into clear, actionable insights.
• Establish reporting frameworks that ensure data accuracy and consistency across the business, including some inventory and operations analytics.
• Partner with marketing, growth, finance, IT, and operations to translate business questions into data solutions.
• Communicate data-driven insights and recommendations to non-technical stakeholders and executive leadership in a clear, compelling manner.
• Run the function in sprints, with tight project management and clear prioritization against quarterly goals.

Senior Manager, CRO, Site Experience

Senior eCommerce Specialist

Director of Analytics