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Senior eCommerce Specialist
Scale MediaSenior eCommerce Lead optimizing website performance and driving revenue growth for wellness brands. Blending data, UX, and technical understanding to execute high-performing web initiatives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in Conversion Rate Optimization (CRO) and eCommerce strategies, with a strong focus on A/B testing, data analysis, and user experience enhancement. Proven ability to collaborate across teams to drive impactful digital initiatives and present insights to leadership.
Highest-signal resume keywords
Conversion Rate Optimization (CRO)A/B Testing Tools (Optimizely, Adobe Target, VWO)Google Analytics 4 (GA4)Shopify ExpertiseBehavioral Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingMultivariate TestingFunnel AnalyticsStatistical AnalysisROI ModelingUser Experience (UX)Usability PrinciplesData InterpretationTest Hypothesis DevelopmentPerformance Dashboard Management
Soft Skills
Excellent CommunicationGoal-Oriented MindsetProactive DriveAccountabilityInfluencing Skills
Tools & Technologies
Google Tag Manager (GTM)HeatmapsScroll MapsSession RecordingsDevice/Browser Testing Tools
Industry Keywords
ECommerce OptimizationDigital ExperienceCustomer Behavior AnalysisTest-and-Learn CultureCross-Functional Collaboration
About the role
Key responsibilities & impact- Build and lead a rigorous experimentation program across landing pages, PDPs, cart, checkout and post-purchase funnels
- Develop test hypotheses, manage A/B and multivariate experiments, and apply statistical rigor to analyze results.
- Translate insights into clear recommendations, next steps, and future test iterations.
- Maintain a prioritized CRO roadmap aligned with business goals and revenue impact.
- Own funnel analytics and performance dashboards; partner with analytics teams to ensure accurate tracking and reporting.
- Use GA4, GTM, heatmaps, scroll maps, session recordings, and dashboards to identify friction points and opportunity areas.
- Quantify test impact through test analysis, statistical validation and ROI modeling.
- Regularly assess customer behavior to inform UX and content decisions.
- Partner with UX/design, content, product marketing, acquisition, and dev teams to execute site updates and improvements.
- Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance.
- Conduct QA using device/browser testing tools to ensure flawless experiences across environments.
- Work closely with brand, UX, dev, and marketing teams to unify the digital experience and support major initiatives.
- Present test results, performance insights, and strategic recommendations to senior leadership.
- Advocate for a test-and-learn culture across the organization.
Requirements
What you’ll need- 5–7+ years of experience in CRO, eCommerce optimization, web analytics, or growth-focused digital roles.
- Deep hands-on expertise with A/B and multivariate testing tools (Optimizely, Adobe Target, VWO, etc.).
- Advanced understanding of GA4, GTM, attribution, heatmaps, and behavioral analytics tools.
- Strong analytical skills interpreting funnel data, validating tests, and modeling revenue outcomes.
- Strong Shopify expertise (2+ years minimum)
- Understanding of UX, usability principles, visual hierarchy, and user behavior patterns.
- Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results.
- Goal-oriented mindset with a strong sense of ownership, accountability, and urgency to deliver impact.
- Excellent communication skills with the ability to influence cross-functionally and present to leadership.
Benefits
Comp & perks- Excellent Medical, Dental, Vision and Life insurance
- Fully remote, full time position
- Monthly WFH stipend
- Generous Paid Time Off program
- Discounted Products