Senior Manager, CRO, Site Experience

Scale Media

Senior Manager leading site conversion and funnel testing across DTC wellness brands. Owning testing on PDPs, checkout, and subscription flows while building a small optimization team.

Posted 7/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading site conversion and funnel testing programs, with a strong focus on analytics, AI-enabled workflows, and team leadership. Proven ability to design and execute high-quality tests that drive decision-making and optimize performance across DTC wellness brands.

Highest-signal resume keywords

DTC CRO ExperienceStrong Analytical InstinctsAI FluencyCross-Functional CollaborationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel Data AnalysisTest StatisticsSite Testing Program DesignLanding Page OptimizationExperimentation Rigor

Soft Skills

Player-Coach MindsetSystems Thinking

Tools & Technologies

OptimizelyVWOIntelligemsShopify

Industry Keywords

DTC BrandsWellnessConsumer SubscriptionSite OptimizationGrowth Marketing

About the role

Key responsibilities & impact

This role will lead site conversion and funnel testing across our portfolio of DTC wellness brands.
You'll personally own testing on PDPs, checkout, and subscription flows, while building a small team to run the landing page optimization program.
You'll report into our Growth function and work closely with Performance Creative, Analytics, and Development teams.
Direct ownership of PDPs, checkout, and subscription flows.
You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces.
Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work.
Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented — not just velocity for its own sake.
Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions.
AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput.
Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.

Requirements

What you’ll need

DTC CRO experience. You've run high-volume site testing programs at a DTC brand.
Player-coach mindset. You're equally comfortable doing the work yourself and leading a small team doing adjacent work.
Strong analytical instincts. You're comfortable with funnel data, test statistics, and the difference between a real result and noise.
Systems thinking at the program level. You can build a testing program that scales, with clear prioritization, consistent quality, and learnings that compound.
AI fluency at the workflow level. You design AI-enabled workflows using whatever tools fit the job and evolve them as the tooling shifts.
Cross-functional collaboration. You partner well with Growth, Performance Creative, and Development without creating unnecessary process overhead.
4–7 years of relevant experience. Strong backgrounds include:
CRO leads at scaled DTC brands
Site optimization specialists from high-growth consumer companies
Growth marketing managers with deep testing backgrounds
Experience managing junior testers or analysts
Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.)
Preferred, but not required
Experience in supplements, wellness, beauty, or consumer subscription businesses
Familiarity with subscription DTC funnels
Experience with the Shopify platform

Benefits

Comp & perks

Excellent Medical, Dental, Vision and Life insurance
Fully remote, full time position
Monthly WFH stipend
Generous Paid Time Off program
Discounted Products