Saviynt

Social Media Manager

Saviynt

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Tech Stack

CloudCyber Security

About the role

  • Lead and execute a comprehensive social media strategy aligned with business objectives (brand awareness, pipeline influence, thought leadership, employer branding)
  • Act as a consultant to Product Marketing and Demand Gen to engage with product launches and events.
  • Own the social calendar across LinkedIn, X/Twitter, YouTube, and emerging platforms, balancing always-on content with campaign moments.
  • Set and track KPIs that matter - engagement rate of target audience, share of voice vs. competitors, audience growth (quality over vanity metrics), content performance, and pipeline influence.
  • Conduct competitive analysis and social listening to identify trends, opportunities, and threats in the identity security landscape.
  • Collaborate with Demand Generation to align paid social strategies with organic content for maximum impact.
  • Write high-quality social copy that is clear, compelling, and on-brand.
  • Create and edit multimedia content including static graphics, short-form video (reels, shorts, TikToks), carousels, infographics, GIFs.
  • Monitor and respond to comments and messages in real-time with thoughtfulness and brand voice.
  • Proactively engage with CISOs, security leaders, industry influencers, analysts, and partners, building relationships.

Requirements

  • 5+ Years in Social Media/Digital Marketing: Proven experience managing high-growth brands, preferably in B2B Tech, SaaS, or Cybersecurity.
  • The "Wiz" Factor: A portfolio showcasing bold, creative campaign concepts that break through the "boring B2B" noise. You have a history of taking technical subjects and making them "scroll-stopping."
  • Executive Ghostwriting: Experience working directly with C-Suite leaders to craft their voice and build their personal brands on LinkedIn and X.
  • Strategic Growth: Demonstrated success in moving beyond "vanity metrics" (likes/follows) to drive pipeline influence and high-value engagement with C-level stakeholders.
  • Identity Security Knowledge: You aren’t just a "poster." You understand (or can quickly learn) the nuances of IAM, IGA, Zero Trust, and Cloud Security. You can speak the language of a CISO without sounding like a bot.
  • Platform Mastery: Advanced knowledge of LinkedIn (including Sales Navigator and Elevate), X/Twitter, YouTube (SEO and Shorts), and Reddit. You stay ahead of algorithm shifts and "new-to-market" features.
  • Tool Stack Proficiency: Expert-level experience with social suites (e.g., Sprout Social, Hootsuite, or Sprinklr), employee advocacy platforms (e.g., GaggleAMP, EveryoneSocial), and social listening tools.
  • Multimedia Production: Proficiency in Adobe Creative Cloud (Photoshop, Premiere/After Effects) or Canva/CapCut to quickly turn a podcast clip or a whiteboard session into a high-quality video or carousel.
  • High-Stakes Copywriting: Exceptional writing skills with the ability to pivot between a punchy, witty tone for X and a professional, authoritative tone for LinkedIn.
  • The "Repurposing" Mindset: A proven ability to take a 45-minute technical webinar and extract 5-7 pieces of high-value social content.
  • Stakeholder Management: You are a "consultant" by nature. You can push back on a "bulletin board" request from Product Marketing and suggest a more engaging, social-first alternative.
  • Cross-Functional Catalyst: Experience working in the "Marketing Matrix"—collaborating seamlessly with PR, Demand Gen, and Creative teams.
  • Crisis Management: A cool head under pressure, with the judgment to handle negative sentiment or security-related discussions with professionalism.
Benefits
  • Saviynt is an equal opportunity employer and we welcome everyone to our team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent performance analysismultimedia content creationcopywritingcompetitive analysissocial listeningpipeline influenceengagement rate trackingidentity access management (IAM)cloud security
Soft Skills
stakeholder managementconsultative approachrelationship buildingstrategic growth mindsetcrisis managementcross-functional collaborationexecutive ghostwritingcreativityadaptabilityprofessionalism