Saviynt

Social Media Manager

Saviynt

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Tech Stack

CloudCyber Security

About the role

  • Lead and execute a comprehensive social media strategy aligned with business objectives (brand awareness, pipeline influence, thought leadership, employer branding)
  • Act as a consultant to Product Marketing and Demand Gen to engage with product launches and events.
  • Own the social calendar across LinkedIn, X/Twitter, YouTube, and emerging platforms, balancing always-on content with campaign moments.
  • Set and track KPIs that matter - engagement rate of target audience, share of voice vs. competitors, audience growth (quality over vanity metrics), content performance, and pipeline influence.
  • Conduct competitive analysis and social listening to identify trends, opportunities, and threats in the identity security landscape.
  • Collaborate with Demand Generation to align paid social strategies with organic content for maximum impact.
  • Write high-quality social copy that is clear, compelling, and on-brand.
  • Create and edit multimedia content including static graphics, short-form video (reels, shorts, TikToks), carousels, infographics, GIFs.
  • Monitor and respond to comments and messages in real-time with thoughtfulness and brand voice.
  • Proactively engage with CISOs, security leaders, industry influencers, analysts, and partners, building relationships.

Requirements

  • 5+ Years in Social Media/Digital Marketing: Proven experience managing high-growth brands, preferably in B2B Tech, SaaS, or Cybersecurity.
  • The "Wiz" Factor: A portfolio showcasing bold, creative campaign concepts that break through the "boring B2B" noise. You have a history of taking technical subjects and making them "scroll-stopping."
  • Executive Ghostwriting: Experience working directly with C-Suite leaders to craft their voice and build their personal brands on LinkedIn and X.
  • Strategic Growth: Demonstrated success in moving beyond "vanity metrics" (likes/follows) to drive pipeline influence and high-value engagement with C-level stakeholders.
  • Identity Security Knowledge: You aren’t just a "poster." You understand (or can quickly learn) the nuances of IAM, IGA, Zero Trust, and Cloud Security. You can speak the language of a CISO without sounding like a bot.
  • Platform Mastery: Advanced knowledge of LinkedIn (including Sales Navigator and Elevate), X/Twitter, YouTube (SEO and Shorts), and Reddit. You stay ahead of algorithm shifts and "new-to-market" features.
  • Tool Stack Proficiency: Expert-level experience with social suites (e.g., Sprout Social, Hootsuite, or Sprinklr), employee advocacy platforms (e.g., GaggleAMP, EveryoneSocial), and social listening tools.
  • Multimedia Production: Proficiency in Adobe Creative Cloud (Photoshop, Premiere/After Effects) or Canva/CapCut to quickly turn a podcast clip or a whiteboard session into a high-quality video or carousel.
  • High-Stakes Copywriting: Exceptional writing skills with the ability to pivot between a punchy, witty tone for X and a professional, authoritative tone for LinkedIn.
  • The "Repurposing" Mindset: A proven ability to take a 45-minute technical webinar and extract 5-7 pieces of high-value social content.
  • Stakeholder Management: You are a "consultant" by nature. You can push back on a "bulletin board" request from Product Marketing and suggest a more engaging, social-first alternative.
  • Cross-Functional Catalyst: Experience working in the "Marketing Matrix"—collaborating seamlessly with PR, Demand Gen, and Creative teams.
  • Crisis Management: A cool head under pressure, with the judgment to handle negative sentiment or security-related discussions with professionalism.
Benefits
  • Saviynt is an equal opportunity employer and we welcome everyone to our team.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent performance analysismultimedia content creationcopywritingcompetitive analysissocial listeningpipeline influenceengagement rate trackingidentity access management (IAM)cloud security
Soft skills
stakeholder managementconsultative approachrelationship buildingstrategic growth mindsetcrisis managementcross-functional collaborationexecutive ghostwritingcreativityadaptabilityprofessionalism