Savi

Growth Marketing

• Own and execute the full-funnel growth strategy across paid, owned and earned channels
• Activate and optimise paid performance campaigns (primarily Meta & Google) to drive user acquisition and app downloads
• Manage CAC, ROAS, funnel performance and optimisation across the customer journey
• Identify and test new acquisition channels
• Drive campaign ideation and roll-out (product launches, influencer events, beta activations)
• Collaborate with brand & design on campaign creative and messaging
• Build out our marketing calendar with a mix of brand, performance and lifecycle moments
• Own lifecycle marketing and CRM (we use Klaviyo via an external agency)
• Design and launch automated email flows that onboard, engage and retain users
• Use data to optimise content, timing and segmentation
• Manage our freelancers and agencies - B2B & B2C freelancer/agency, CRM agency, Branding/Design agency and any future freelance resource (e.g. social, video, influencer management)
• Coordinate with internal stakeholders (founders, product and engineering) to ensure aligned GTM execution
• Own and monitor marketing metrics across acquisition, engagement and retention
• Report on growth performance and customer insights weekly
• Translate learnings into action – iterate fast, learn faster
• Help grow the Hey Savi movement – from Instagram stories to IRL events
• Manage and grow our ambassador/influencer/creator relationships
• Bring energy and ideas to how we build fandom and word-of-mouth magic

Growth Marketing Manager – 6-Month Contract