Lead Copywriter
Sanford Health
full-time
Posted on:
Location Type: Remote
Location: Minnesota • North Dakota • United States
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Salary
💰 $24 - $39 per hour
Job Level
About the role
- This role is primarily dedicated to the Health Plan insurance service lines and is responsible for leading the copy strategy for a variety of health plan products and campaigns.
- Works closely with marketing leadership to lead the development and execution of high-level enterprise concepts and strategies.
- Influences and preserves the Sanford voice and brand.
- Uses business and brand insights, as well as analysis of a variety of complex health care business lines and services, to develop strategic solutions for traditional and digital channels.
- Drives enterprise-level creative strategy with deep expertise in conceptual development and cross-disciplinary communication.
- Leads high-impact campaigns across varied specialties and audiences, tailoring content to complex market needs while upholding brand integrity and advancing business goals.
Requirements
- Bachelors in journalism, mass communication, English, writing/rhetoric, creative writing, or related field is required.
- Minimum of five years of writing experience is required.
- Experience in a healthcare field is preferred.
- When applicable, the employee must have a current valid Category II driver’s license and meets all medial guidelines for Sanford Health Category II drivers.
Benefits
- Sanford Health offers many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copy strategyconceptual developmentcontent tailoringcampaign executionbusiness analysisdigital channelshealth care writingenterprise conceptsstrategic solutionshigh-impact campaigns
Soft Skills
leadershipcommunicationinfluencecollaborationcreativitystrategic thinkingbrand integrityaudience targetingadaptabilityinsight analysis
Certifications
Category II driver’s license