
Senior Copywriter
SAMY
full-time
Posted on:
Location Type: Remote
Location: Colombia
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Job Level
Tech Stack
About the role
- Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation
- Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging
- Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity
- Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content
Requirements
- 5+ years of copywriting experience in creative/digital agencies
- Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing
- Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language)
- Experience working with beauty/skincare accounts, understanding category trends and consumer behavior
- Trend and culture fluency, especially around what’s moving culture in the U.S.
- Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance
- Ability to conceptualize campaigns and translate strategy into high-impact content ideas
- Strong skills to build strategic content calendars and maintain consistency across brands and platforms
Benefits
- Holidays according to law
- 24 y 31 of December
- Birthday day off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingbilingual copy adaptationsocial media content creationplatform-native writingcontent calendar managementcampaign conceptualizationtrend analysisengagement driverscommunity language understandingconsumer behavior analysis
Soft Skills
strategic thinkingcultural fluencybrand voice consistencycommunicationcreativityadaptabilitycollaborationattention to detailtime managementproblem-solving