SAMY

Senior Copywriter

SAMY

full-time

Posted on:

Location Type: Remote

Location: Colombia

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About the role

  • Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation
  • Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging
  • Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity
  • Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content

Requirements

  • 5+ years of copywriting experience in creative/digital agencies
  • Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing
  • Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language)
  • Experience working with beauty/skincare accounts, understanding category trends and consumer behavior
  • Trend and culture fluency, especially around what’s moving culture in the U.S.
  • Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance
  • Ability to conceptualize campaigns and translate strategy into high-impact content ideas
  • Strong skills to build strategic content calendars and maintain consistency across brands and platforms
Benefits
  • Holidays according to law
  • 24 y 31 of December
  • Birthday day off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingbilingual copy adaptationsocial media content creationplatform-native writingcontent calendar managementcampaign conceptualizationtrend analysisengagement driverscommunity language understandingconsumer behavior analysis
Soft Skills
strategic thinkingcultural fluencybrand voice consistencycommunicationcreativityadaptabilitycollaborationattention to detailtime managementproblem-solving