Salesforce

Senior Field Marketing Lead

Salesforce

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois, Washington • 🇺🇸 United States

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Salary

💰 $155,400 - $213,800 per year

Job Level

Senior

About the role

  • Act as the strategic marketing partner to the Financial Services Commercial Sales Leader, deeply understanding the business priorities and helping drive pipeline growth and maturity.
  • Lead the development and execution of integrated marketing plans, including demand generation, events, ABM, executive engagement, and digital programs tailored to the Financial Services buyer.
  • Collaborate across the broader Financial Services Marketing organization (including Product, Industry, and Field Marketing), aligning programs with the priorities of the Commercial and Financial Services Business.
  • Manage and influence a wide array of stakeholders across sales, marketing, and product teams—bringing structure, clarity, and focus in a fast-moving, high-growth environment.
  • Partner with Sales Strategy and Marketing Operations to analyze the segment, identify growth opportunities, and deliver actionable insights.
  • Own CMRCL pipeline performance reporting and develop frameworks to communicate trends, insights, and impact to both Sales and Marketing leadership.
  • Attend key meetings and events, including Sales QBRs, industry conferences, customer engagements, and internal strategy sessions.

Requirements

  • 7-10 years of experience in Marketing, with a focus on multi-channel campaign execution and demand generation.
  • Proven success in Field Marketing or B2B Marketing roles that required strategic planning and close partnership with Sales.
  • Strong track record of building and executing marketing strategies that drive measurable business outcomes.
  • Demonstrated ability to allocate and optimize budgets across multiple tactics and channels.
  • 4+ years of experience partnering directly with Sales to align on goals, drive execution, and measure results.
  • Ability to juggle multiple initiatives while meeting deadlines and maintaining attention to detail.
  • Strong collaboration and communication skills, with a comfort in navigating multiple stakeholders and priorities.
  • Proficiency with Salesforce Products and experience using Salesforce reporting tools to track campaign and pipeline performance.
  • Highly proactive, organized, and able to anticipate needs before they arise.
  • Exceptional executive presence and communication skills, including presentation development and delivery.
Benefits
  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
multi-channel campaign executiondemand generationstrategic planningbudget allocationmarketing strategy developmentpipeline performance reportingdata analysisexecutive engagementABM
Soft skills
collaborationcommunicationorganizational skillsattention to detailproactivityexecutive presencestakeholder managementtime managementadaptability
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