Salesforce

Director, Global Media Strategy

Salesforce

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois, Washington

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Salary

💰 $177,600 - $257,600 per year

Job Level

Lead

Tech Stack

CloudSFDCTableau

About the role

  • Own the media strategy and investment plan for designated Salesforce cloud(s), partnering with internal stakeholders to align plans with business objectives
  • Interpret campaign briefs and translate them into tactical, cross-channel media plans that span upper and lower funnel touchpoints
  • Collaborate with channel owners (paid social, display, SEM, content syndication, etc.) to ensure executional excellence and performance optimization
  • Analyze media performance and share actionable insights regularly with Field Marketing, Integrated Campaigns, and Product stakeholders
  • Stay ahead of emerging media trends, AdTech innovation, and best practices to ensure strategic edge and continuous improvement
  • Lead and coach a team of global media strategists; provide clarity of purpose, support professional growth, and foster a culture of ownership and high performance
  • Anticipate evolving skill needs and help shape the team’s structure and capabilities to meet future demands
  • Actively contribute to Media Lab’s strategy, operational rigor, and evolution of best practices across the function
  • Cross-Functional Alignment & Influence Build trusted partnerships across Field Marketing, Campaigns, Product Marketing, Analytics, and Sales to ensure programs are aligned to key priorities and performance expectations
  • Represent media strategy in senior forums and campaign planning discussions; influence shared priorities using data and business rationale
  • Partner with external agency and AdTech providers to ensure delivery, innovation, and accountability across campaigns

Requirements

  • 10+ years of experience in digital media, performance marketing, or integrated marketing strategy
  • B2B and/or SaaS experience highly preferred
  • Proven success in leading media planning and execution across multiple channels and audiences
  • Deep knowledge of marketing measurement frameworks, KPIs (e.g., MDP, pipeline, ACV), and experience presenting results to senior leaders
  • Strong collaboration and influencing skills, with the ability to drive alignment across complex, matrixed teams
  • Experience managing and developing high-performing teams
  • Proficiency in media tools and platforms (e.g., Tableau, Asana, Excel, DSPs, social platforms, etc.)