Develop and execute a comprehensive global marketing strategy aligned with Informatica’s product roadmap and Salesforce’s broader Data + AI vision.
Define Informatica’s role in enabling enterprise context — positioning data integration, MDM, quality, and governance as foundational to AI readiness.
Champion a data-driven marketing culture, using analytics and AI to continuously optimize performance.
Anticipate industry trends across AI, governance, data modernization, and cloud transformation to ensure market leadership.
Build and scale a world-class demand generation engine that fuels enterprise pipeline growth.
Develop integrated, multi-channel campaigns targeting CIOs, CDOs, enterprise architects, and data leaders.
Partner closely with sales leadership to align on strategic account priorities and improve conversion and velocity.
Drive account-based marketing strategies aligned to Global 2000 growth objectives.
Build a scalable, AI-powered marketing operations function.
Implement rigorous measurement frameworks to track performance, optimize ROI, and inform investment strategy.
Create a unified view of the customer journey across Salesforce and Informatica touchpoints.
Partner with product and engineering to articulate compelling value propositions for data integration, MDM, quality, governance, and metadata management.

Requirements

15+ years of progressive B2B enterprise marketing leadership experience
Proven success leading global marketing organizations within enterprise data, integration, analytics, governance, or AI platforms
Deep understanding of modern data architecture and AI readiness requirements
Experience operating in highly matrixed, global organizations
Demonstrated ability to drive measurable pipeline and revenue growth
Strong executive presence and ability to influence at C-level and board level
Passion for enabling enterprises to build trusted, AI-ready data foundations.

Benefits

time off programs
medical
dental
vision
mental health support
paid parental leave
life and disability insurance
401(k)
employee stock purchasing program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data integrationMDMdata qualitydata governanceanalyticsAIdemand generationaccount-based marketingmarketing operationspipeline growth

Soft Skills

leadershipinfluencestrategic thinkingcollaborationcommunicationexecutive presencepassion for dataadaptabilityanalytical thinkingcustomer journey mapping