Field Marketing Manager, Enterprise Segment
SailPoint
Tableau
Field Marketing Manager, Strategic Segment
SailPoint
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado
Visit company websiteSalary
💰 $99,400 - $184,600 per year
Job Level
SeniorLead
Tech Stack
Tableau
About the role
- Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment to build and generate pipeline
- Serve as the primary field marketing lead for the US East & Central territory, driving alignment with sales and partners and impacting pipeline generation, awareness, engagement, and account growth across new logos and existing customers
- Act as a strategic partner to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor
- Regularly track, analyze, and report on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization
- Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops
- Drive customized account-based marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement
- Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation
- Recommend and influence development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion
- Manage budget, ROI, and performance metrics for all regional marketing programs and campaigns
- Be a critical link between global marketing initiatives and on-the-ground sales and partner efforts
Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field
- MBA a plus
- 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles
- Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts
- Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions
- Understanding of Strategic accounts buying dynamics and behaviors in US East & Central
- Excellent written and verbal presentation and communication skills
- Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals
- Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly
- Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau
- Ability to travel regionally (15%-25%) as needed
- Ability to manage budget, ROI, and performance metrics for regional marketing programs and campaigns
