Marketing Operations Manager
Tacton
Tableau
Field Marketing Manager, Enterprise Segment
SailPoint
full-time
Posted on:
Origin: • 🇺🇸 United States • New York, Pennsylvania, Rhode Island, South Carolina, Virginia, West Virginia
Visit company websiteSalary
💰 $121,800 - $226,200 per year
Job Level
SeniorLead
Tech Stack
Tableau
About the role
- Serve as the primary field marketing lead for the US North East & South East/Central territory, driving alignment with sales and partners to impact pipeline, awareness, engagement, and account growth
- Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities to build and generate pipeline
- Act as a strategic partner to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor
- Regularly track, analyze, and report on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization
- Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops
- Drive customized account-based marketing campaigns for key strategic accounts using data, insights, and buyer personas
- Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation
- Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel
- Manage budget, ROI, and performance metrics for all regional marketing programs and campaigns
- Act as a critical link between global marketing initiatives and on-the-ground sales and partner efforts
Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field
- MBA a plus
- 8+ years of integrated B2B marketing experience, preferably in Enterprise accounts field marketing roles
- Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts
- Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions
- Understanding of Enterprise accounts buying dynamics and behaviors in US North East & South East/Central
- Excellent written and verbal presentation and communication skills
- Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals
- Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly
- Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau
- Ability to travel regionally (15%-25%) as needed
