Head of Marketing – EMEA

SailGP

full-time

Posted on: 4/10/2026

Location Type: Hybrid

Location: London • United Kingdom

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About the role

Own the end‑to‑end marketing strategy for all EMEA markets, ensuring SailGP’s brand grows consistently across Europe and the Middle East.
Lead annual and event‑specific marketing planning, budgeting, forecasting and performance management.
Lead the full marketing lifecycle for SailGP’s EMEA events.
Create 'must attend' events, working closely with the Experience and Event Operations teams on event positioning, creative campaigns and a world-class event experience.
Budget ownership across advertising, activations, content, partnerships and community initiatives.
Drive measurable growth in brand awareness and engagement across key EMEA markets.

Proven leadership experience managing high‑performing marketing teams within sport, entertainment or fast‑growth consumer brands.
Expertise in multi‑market, multi‑channel campaigns, including brand, digital, social, content, media and experiential.
Strong event marketing, ticketing and digital capability, including performance marketing, CRM, analytics and optimisation, with a track record of driving attendance, revenue and fan engagement.
Ability to operate in a fast‑paced, global environment, managing multiple projects with precision and creativity.
Exceptional stakeholder management, including host cities, agencies, partners and cross‑functional teams.
Commitment to SailGP’s values, including balancing high performance with sustainable working practices.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategybudgetingforecastingperformance managementevent marketingdigital marketingCRManalyticsoptimisationmulti-channel campaigns

Soft Skills

leadershipstakeholder managementcreativityprecisionteam managementcommunicationcollaborationadaptabilitystrategic thinkingsustainability commitment