S4 Capital Group

Director, Digital Strategy, B2C

S4 Capital Group

full-time

Posted on:

Location Type: Remote

Location: Missouri • North Carolina • United States

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Salary

💰 $118,000 - $139,000 per year

Job Level

Lead

About the role

  • Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market e-commerce and lead-gen B2C accounts with $500K+/month in media spend
  • Own client growth, retention, and roadmap development with a focus
  • Architect integrated media plans across paid search, paid social, programmatic, YouTube, and affiliate to support both demand and brand goals
  • Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
  • Guide media forecasting, annual planning, and performance reporting with a focus on ROAS, CAC, CLTV, and funnel-stage attribution
  • Collaborate with analytics, ecomm, and CRM teams to optimize toward business outcomes—such as transactions, average order value, repeat purchase rate, and revenue—using back-end data sources like Shopify, BigCommerce, GA4, and Klaviyo
  • Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
  • Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

Requirements

  • 7+ years of digital marketing experience with a strong focus on ecommerce or lead-gen performance strategy
  • Proven success leading paid media programs for enterprise or mid-market ecommerce or lead-gen clients
  • Deep understanding of full-funnel marketing and account-based strategies across digital channels
  • Experience translating CRM data and sales metrics into actionable media insights
  • Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
  • Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
  • Collaborative leader who enjoys fostering cross-functional team success
  • Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
  • Known for driving clarity, creativity, and innovation in complex brand environments
  • Bachelor's degree or equivalent work experience.
Benefits
  • Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being
  • Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
  • Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingecommerce strategylead-gen performance strategypaid media programsmedia forecastingbudget allocationmulti-touch attributionincrementality testingperformance reportingdata analysis
Soft skills
client communicationscollaborative leadershipstrategic thinkingcreativityinnovationcross-functional teamworkpresentation skillsperformance mindsetclarityfostering team success
Certifications
Bachelor's degree