Director, Digital Strategy, B2B
S4 Capital Group
full-time
Posted on:
Location Type: Remote
Location: Missouri • North Carolina • United States
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Salary
💰 $118,000 - $139,000 per year
Job Level
About the role
- Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend
- Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
- Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
- Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
- Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality
- Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot.
- Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey
- Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motion
Requirements
- 7+ years of digital marketing experience with a strong focus on B2B performance strategy
- Proven success leading paid media programs for enterprise or mid-market B2B clients
- Deep understanding of full-funnel marketing and account-based strategies across digital channels
- Experience translating CRM data and sales metrics into actionable media insights
- Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
- Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
- Collaborative leader who enjoys fostering cross-functional team success
- Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
- Known for driving clarity, creativity, and innovation in complex B2B environments
- Bachelor's degree or equivalent work experience
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingB2B performance strategypaid media programsmedia forecastingbudget allocationmeasurement frameworksmulti-touch attributionincrementality testingCRM data analysisaccount-based strategies
Soft skills
collaborative leaderstrategic thinkerperformance mindsetfostering cross-functional team successdriving claritycreativityinnovationpresentation skillscommunication skillsclient relationship management