
VP, Digital Strategy, B2B
S4 Capital Group
full-time
Posted on:
Location Type: Remote
Location: Illinois • Missouri • United States
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Salary
💰 $186,000 - $216,000 per year
Job Level
About the role
- Serve as Senior Sponsor for a portfolio of enterprise B2B and multi channel lead generation clients, including global SaaS, technology, fintech, and services brands.
- Lead modern B2B growth strategy across the entire funnel – from brand to demand – including ABM, paid search, paid social, programmatic, CTV, online video, and emerging channels.
- Architect full-funnel frameworks that integrate media, creative, content, data, and sales alignment to drive qualified demand, pipeline, and revenue.
- Provide thought leadership on topics including:
- Account-based marketing and buying-group strategy
- First-party data, audience systems, and signal resilience
- Experimentation roadmaps and continuous improvement
- Measurement and incrementality for complex, multi-touch journeys
- Creative testing frameworks tailored to B2B buying stages
- Guide teams through annual planning, quarterly business reviews, impact moments, and executive presentations.
- Partner with internal teams to integrate new service lines (creative, CRO, data science, marketing automation, WebOps) into holistic client solutions.
- Leverage partnerships with Google, Microsoft, Meta, LinkedIn, and other enterprise vendors to unlock new insights, beta opportunities, and growth pathways for clients.
Requirements
- 10+ years leading performance and full-funnel digital marketing for enterprise B2B or multi-channel lead generation brands.
- 3+ years managing senior leaders and multi-disciplinary strategy teams.
- Deep knowledge of demand generation, ABM, and audience design across channels; familiarity with platforms such as Salesforce, Marketo, HubSpot, 6sense, Demandbase, etc.
- Proven experience forecasting, optimizing, and allocating budgets across complex, multi channel programs.
- Strong analytics background with experience navigating marketing mix, incrementality, attribution, and pipeline measurement.
- Comfortable presenting strategy and business impact to C-suite and executive stakeholders.
- High proficiency in Excel/Sheets and comfort working with advanced data frameworks.
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingdemand generationaccount-based marketingaudience designanalyticsbudget forecastingpipeline measurementcreative testing frameworksmulti-channel strategydata frameworks
Soft skills
leadershipstrategic planningcommunicationpresentation skillscollaborationthought leadershipcontinuous improvementteam managementclient solutionsexecutive engagement