Runwise

Growth Marketing Manager

Runwise

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $130,000 - $160,000 per year

About the role

  • Build and own an always-on outbound marketing engine that consistently books meetings for Sales
  • Identify where our buyers are, how they think, and what messaging converts them
  • Work with Engineering and Sales Ops to scrape, enrich, and segment prospect lists by ICP and territory
  • Design and run continuous A/B tests on 1:1 cold email copy and hooks (compliance deadlines, new role triggers, competitive displacement, ROI pain points, etc.)
  • Architect an AI-assisted outbound system that continuously tests, learns, and improves performance
  • Ensure all outbound programs are compliant with email and data regulations
  • Own MQL generation across inbound and outbound channels and be goaled on meetings booked
  • Partner with our ads agency to improve inbound lead quality, conversion rates, and overall lead flow
  • Improve website conversion through copy testing, module changes, CTA optimization, and landing page experiments
  • Lead the creation of territory playbooks to launch and scale city- and state-level GTM motions
  • Run ABM-style experiments by warming selected account lists through digital and/or out-of-home campaigns and measuring uplift in conversion from brand presence and familiarity
  • Build territory- and vertical-specific landing pages with tailored messaging
  • Write high-performing copy across cold email, landing pages, ads, and core website flows
  • Own and optimize the GTM tool stack and reporting to clearly track performance, learnings, and ROI
  • Partner closely with Sales to improve meeting quality and conversion to pipeline

Requirements

  • 5+ years in growth marketing, demand generation, or revenue-focused marketing
  • A growth-hacking mindset with a bias toward experimentation, speed, and ownership
  • Exceptional copywriting ability — this role lives and dies by messaging
  • Strong operational and analytical skills with comfort owning systems end to end
  • Experience working cross-functionally with Sales, RevOps, Engineering, and agencies
  • Obsession with metrics, learning, and continuous improvement.
Benefits
  • Medical, dental, and vision insurance
  • HSA & FSA options
  • Paid Parental Leave
  • Access to Talkspace & Health Advocate
  • Flexible PTO
  • Commuter Benefits
  • 401K
  • Company paid life insurance
  • Voluntary supplemental life insurance
  • Free in-office lunch on Wednesdays
  • Hybrid work environment
  • Summer Fridays
  • Monthly L&D Series
  • Employee Resource Groups (e.g. DEIB Committee, Run Club)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingcopywritingdata regulations complianceMQL generationGTM tool optimizationdigital marketingoutbound marketinglead generationconversion rate optimizationaccount-based marketing (ABM)
Soft Skills
growth-hacking mindsetexperimentationownershipoperational skillsanalytical skillscross-functional collaborationmetrics obsessioncontinuous improvementcommunicationproblem-solving