Rula

PR & Brand Partnerships Manager

Rula

full-time

Posted on:

Location Type: Remote

Location: Hawaii • United States

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Salary

💰 $129,965 - $145,255 per year

About the role

  • Bring to Rula a strong understanding of today’s earned media and brand partnership landscape
  • Help execute Rula’s top-of-funnel earned strategy with a focus on consumer PR, brand and cultural partnerships
  • Translate strategy into high-impact programs and campaigns that elevate Rula’s visibility, strengthen brand trust, and support key business priorities
  • Build and manage relationships with media, brand partners, influencers, mental health advocates, industry leaders, and other strategic collaborators
  • Secure high-quality earned coverage and activating timely cultural moments
  • Support executive and clinician thought leadership
  • Shape how Rula shows up in the world

Requirements

  • 5+ years of experience in public relations, earned media, and/or brand partnerships, either in-house or at an agency, with a proven track record of executing integrated campaigns that drive brand awareness, credibility, and trust
  • Demonstrated proficiency in developing and executing earned media strategies, with the ability to ground recommendations in historical performance, audience insights, and cultural relevance
  • Strong expertise crafting compelling press communications, including press releases, timely media pitches, executive and cross-functional announcements, and narrative frameworks aligned to brand priorities
  • Experience managing day-to-day PR agency relationships, including developing clear and strategic briefs, providing timely and actionable feedback, and building strong, collaborative partnerships to drive high-quality earned media outcomes
  • Proven skill to source, negotiate, manage, and activate brand partnerships, including influencer, ambassador, and thought-leader collaborations (e.g., creators, celebrities, industry experts, or mental health advocates), in service of earned media, brand, or campaign objectives
  • Experience collaborating cross-functionally with Brand, Social, Growth, Product Marketing, and Communications teams to support integrated launches and dynamic multi-channel campaigns
Benefits
  • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
  • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
  • 401(k) plan access: Start saving for your future
  • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
  • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
  • Employee Assistance Program (EAP): Support for your mental and physical health
  • New hire home office stipend: Set up your workspace for success
  • Quarterly department stipend: Fund team-building activities or in-person gatherings
  • Wellness events and lunch & learns: Explore a variety of engaging topics
  • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
public relationsearned mediabrand partnershipscampaign executionpress communicationsmedia pitchesnarrative frameworksPR agency managementinfluencer collaborationscross-functional collaboration
Soft Skills
relationship buildingstrategic thinkingcommunicationcollaborationnegotiationcreativityinsight analysiscultural relevanceleadershiptrust building