RP3 Agency

Marketing

• Own and execute RP3’s new business plan in partnership with agency leadership, aligned to priority verticals and regional focus
• Own the full new business pipeline—from proactive outreach through pitch, proposal, and close—ensuring momentum, accountability, and follow-through at every stage
• Lead and support go/no-go decisions, pitch strategy, pricing coordination, and proposal development
• Source and manage inbound and outbound opportunities, including RFPs, introductions, partnerships, and trigger-based outreach (e.g., new CMOs, leadership changes, M&A activity), with a focus on quality, fit, and conversion
• Orchestrate proactive outreach programs targeting warm relationships, past clients, agency friends, and high-fit prospects
• Coordinate leadership participation in outreach, ensuring consistent weekly touchpoints and clear accountability
• Manage relationships with agency search consultants as long-term partners—treating them like clients through thoughtful, quarterly engagement
• Execute RP3’s marketing plan across owned channels—website, social, newsletter, awards, and events
• Manage content updates, including case studies, news, capabilities decks, and credentials
• Collaborate with creative, strategy, and leadership teams to translate agency thinking into compelling external storytelling
• Support awards submissions, agency listings, and reputation-building initiatives
• Own timelines, workflows, and resource coordination for all marketing and new business initiatives—driving work forward through collaboration rather than dedicated support staff
• Manage cross-functional teams—including leadership, strategists, creatives, freelancers, and vendors—to deliver high-quality work on time
• Help manage the new business and marketing budget
• Own CRM (ActiveCampaign) as the central system of record for all new business and marketing outreach
• Maintain clean, accurate CRM data—including contacts, companies, activity tracking, and pipeline stages
• Build dashboards and reports to track outreach performance, engagement, pipeline velocity, and conversion
• Ensure CRM usage is consistent across the agency, documenting best practices and workflows

New Business & Marketing Manager – Agency

Strategy

• Serve as RP3’s senior-most strategic voice — guiding clients’ brand, customer, and business decisions.
• Lead the agency’s strategic planning philosophy, frameworks, and processes.
• Distill cultural, behavioral, competitive, and data-driven signals into sharp insights that unlock big ideas.
• Shape and articulate RP3’s strategic POV through thought leadership, industry visibility, and new business.
• Partner with the CEO and Senior Leadership Team to define and implement agency growth initiatives and long-term vision.
• Inspire, challenge, and collaborate with Creative leadership to bring Wildly Original ideas to life.
• Guide the strategic development of integrated brand, digital, and campaign ecosystems.
• Build trust with C-suite clients and influence decisions that drive measurable business outcomes.
• Plan and oversee research strategy, including primary research, syndicated tools, audience insight, and cultural analysis.
• Lead strategic development for new business pitches and prospecting opportunities.
• Eventually grow, mentor, and inspire a future team of strategists, planners, and researchers.

New Business & Marketing Manager – Agency

Head of Strategy