Creative Director, Copy

RP3 Agency

Creative Director at RP3 responsible for developing marketing ideas and leading multidisciplinary teams to drive business results. Seeking an exceptional creative leader to enhance agency reputation.

Posted 7/21/2026full-timeRemote • Maryland • 🇺🇸 United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative leadership, copywriting, and integrated campaign development, with a strong focus on mentoring talent and driving measurable business results. Proficient in utilizing AI-assisted tools for creative exploration while maintaining high standards of originality and brand integrity.

Highest-signal resume keywords

Creative LeadershipIntegrated Campaign DevelopmentCopywriting ExpertiseMentoring Senior TalentAI-Assisted Writing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conceptual ThinkingStorytelling CraftBrand Voice DevelopmentCampaign PlatformsScript WritingNarrative StrategyVisual JudgmentCreative StrategyMeasurement TechniquesEditorial Judgment

Soft Skills

Exceptional CommunicationCollaborationPresentation SkillsPrioritizationLeadership

Tools & Technologies

AI-Assisted Writing ToolsResearch Tools

Industry Keywords

Integrated MarketingAgency ExperienceCreative Risk ManagementClient RelationshipsCultural Insights

About the role

Key responsibilities & impact

Define Creative Vision
Translate brand strategy, audience insight, and cultural context into clear creative territories and integrated campaign platforms.
Set a distinctive creative point of view for brands and ensure it can stretch across paid, owned, earned, social, experiential, and emerging channels.
Guide teams beyond the first expected answer toward ideas that are original, useful, and emotionally resonant.
Help shape the long-term creative vision, standards, and capabilities of the agency.
Lead Concept and Verbal Excellence
Lead creative development from brief through production across multiple accounts, teams, and workstreams.
Review, edit, and elevate concepts and copy—from campaign platforms, naming, and voice systems to headlines, scripts, social, digital experiences, and long-form storytelling.
Protect a clear brand voice and conceptual throughline as ideas adapt across channels, formats, audiences, and moments.
Partner with strategy, account leadership, media, production, technology, and project management to make ambitious ideas real.
Inspire and Develop Talent
Mentor Associate Creative Directors, Senior Art Directors, Senior Copywriters, and emerging creative leaders.
Build high-performing teams through clear expectations, regular feedback, coaching, and opportunities to grow.
Help identify, recruit, onboard, and retain exceptional creative talent and trusted external partners.
Model curiosity, accountability, resilience, and respect—especially when timelines are tight and the work is still evolving.
Build Client Confidence
Serve as a senior creative advisor who understands the client’s business, brand, audience, and competitive landscape.
Frame, present, and sell ideas with a compelling narrative, strategic rationale, and confidence about how they will come to life.
Navigate feedback and complex stakeholder dynamics while protecting the idea, improving the work, and building trust.
Guide clients through creative risk, production choices, and new technologies with clarity and sound judgment.
Drive Agency Growth
Lead and contribute to pitches, organic growth opportunities, agency marketing, awards submissions, and thought leadership.
Identify shifts in culture, consumer behavior, platforms, production, and technology that can create an advantage for clients and RP3.
Help evolve RP3’s creative offerings, processes, partnerships, and reputation in ways that support sustainable growth.
Represent the agency with credibility in client rooms, industry forums, awards programs, and professional networks.
Champion Responsible Innovation
Set a practical vision for using AI to support research synthesis, divergent concepting, message exploration, voice prototyping, copy variations, and presentation development.
Teach teams to prompt with strategic intent, interrogate generic output, verify facts and claims, and rewrite until every word feels specific, human, and on brand.
Establish review standards for accuracy, originality, bias, disclosure, brand safety, client confidentiality, intellectual property, and usage rights.
Know when AI adds value, when traditional craft or production is the stronger choice, and how to distinguish exploratory comps from approved final assets.

Requirements

What you’ll need

A portfolio demonstrating breakthrough conceptual thinking, exceptional copy and storytelling craft, creative leadership, and impactful integrated campaigns.
10+ years of agency or integrated marketing experience, including meaningful creative leadership responsibility.
A track record of leading multidisciplinary teams, major client relationships, and integrated work from brief through production.
Deep expertise in copywriting, brand voice, campaign platforms, scripts, naming, narrative, and the verbal side of creative strategy—paired with strong visual judgment.
Demonstrated success creating work that earns attention, builds brands, and drives measurable business results.
Experience mentoring senior talent, developing creative leaders, and raising the quality of a department—not only individual assignments.
Strong understanding of how creative strategy, craft, channels, production, and measurement work together.
Curiosity about culture, technology, platforms, and evolving audience behavior, paired with the judgment to separate signal from novelty.
Hands-on experience using AI-assisted writing and research tools to expand exploration and speed iteration, with disciplined editorial judgment and responsible-use practices.
Exceptional communication, collaboration, presentation, prioritization, and leadership skills.

Benefits

Comp & perks

Hybrid flexibility - RP3 is headquartered in Bethesda, Maryland, so if you are DMV-based, that is definitely a bonus — but not a barrier. If you can get here by train, plane, or automobile, you are in the running. We want the right person, wherever they are.
A culture built on curiosity, kindness, accountability, and wildly original thinking
Company-paid health, life, short-term disability, and long-term disability insurance
Employee-paid dental and vision plans
401(k) with immediate employer match
Inclusive, world-class family leave policy
Generous PTO - including Annual Leave, Sick Leave, Paid Holidays, Personal Time, and Karma Days
Summer Fridays - we shut down at 2 PM every Friday from Memorial Day to Labor Day
Voluntary benefits including commuter benefits and pet insurance