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Senior CRM & Lifecycle Marketing Strategist
RP3 AgencySenior CRM & Lifecycle Marketing Strategist for RP3, designing campaigns and optimizing customer experiences through data. Leading CRM strategy and collaborating with cross-functional teams to maximize impact.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM and lifecycle marketing, with a focus on customer journey mapping, automated marketing program optimization, and data-driven decision-making. Proven ability to collaborate across teams and present strategic insights to enhance client engagement and retention.
Highest-signal resume keywords
CRM StrategyLifecycle MarketingSalesforce Marketing CloudAudience SegmentationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Journey MappingMarketing AutomationEmail MarketingSMS MarketingCampaign Performance AnalysisSegmentation StrategiesAutomation WorkflowsKPI DevelopmentData Quality AssuranceAttribution Methodologies
Soft Skills
Project ManagementClient Relationship ManagementCollaborationCommunicationPresentation Skills
Tools & Technologies
Salesforce Marketing CloudActive CampaignCRM Platforms
Industry Keywords
Customer Engagement StrategyLead NurturingMarketing Best PracticesPerformance Insights
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead customer journey mapping and lifecycle marketing strategy across the full customer funnel
- Design, build, and optimize automated email, SMS, and nurture programs within Salesforce Marketing Cloud and other CRM platforms such as Active Campaign
- Develop audience segmentation strategies that improve engagement, conversion, and retention
- Partner with creative and content teams to develop messaging frameworks and communications that support customer journey objectives
- Analyze campaign performance and customer behavior to identify optimization opportunities and improve business outcomes
- Translate business objectives into CRM programs, automation workflows, and measurement frameworks
- Collaborate with analytics teams to establish KPIs, reporting structures, and attribution methodologies
- Ensure data quality, audience integrity, and proper campaign tracking across CRM platforms
- Serve as a trusted advisor to clients, presenting recommendations, performance insights, and strategic opportunities
- Stay current on CRM, marketing automation, and lifecycle marketing best practices and identify opportunities to enhance client programs.
Requirements
What you’ll need- 5+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement strategy
- Deep understanding of customer journey mapping, lead nurturing, and lifecycle marketing principles
- Experience building and optimizing automated marketing programs within Salesforce Marketing Cloud or similar platforms
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Experience developing segmentation strategies and audience targeting approaches
- Strong project management and client relationship skills
- Ability to collaborate effectively across strategy, media, analytics, and creative disciplines
- Experience developing or guiding email and SMS content strategy
- Strong communication and presentation skills, with the ability to explain complex CRM concepts to non-technical audiences.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account RP3 Agency Website LinkedIn All Job Openings 11 - 50 employees Founded 2009 🤝 B2B 👥 B2C 📱 Media B2B
- B2C
- Media RP3 Agency is a strategically-led creative agency dedicated to unlocking the full potential of brands through data-driven strategies and immersive storytelling. Established in 2009, they focus on creating meaningful content and design that resonates, while also providing media planning and digital solutions for their clients. With a strong belief in the power of good, RP3 Agency aims to foster great relationships and results, serving a diverse clientele in various sectors including financial services and education. Senior CRM & Lifecycle Marketing Strategist 🔥 46 minutes ago 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟠 Senior 🏆 Customer Success Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Lead customer journey mapping and lifecycle marketing strategy across the full customer funnel
- Design, build, and optimize automated email, SMS, and nurture programs within Salesforce Marketing Cloud and other CRM platforms such as Active Campaign
- Develop audience segmentation strategies that improve engagement, conversion, and retention
- Partner with creative and content teams to develop messaging frameworks and communications that support customer journey objectives
- Analyze campaign performance and customer behavior to identify optimization opportunities and improve business outcomes
- Translate business objectives into CRM programs, automation workflows, and measurement frameworks
- Collaborate with analytics teams to establish KPIs, reporting structures, and attribution methodologies
- Ensure data quality, audience integrity, and proper campaign tracking across CRM platforms
- Serve as a trusted advisor to clients, presenting recommendations, performance insights, and strategic opportunities
- Stay current on CRM, marketing automation, and lifecycle marketing best practices and identify opportunities to enhance client programs. 🎯 Requirements
- 5+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement strategy
- Deep understanding of customer journey mapping, lead nurturing, and lifecycle marketing principles
- Experience building and optimizing automated marketing programs within Salesforce Marketing Cloud or similar platforms
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Experience developing segmentation strategies and audience targeting approaches
- Strong project management and client relationship skills
- Ability to collaborate effectively across strategy, media, analytics, and creative disciplines
- Experience developing or guiding email and SMS content strategy
- Strong communication and presentation skills, with the ability to explain complex CRM concepts to non-technical audiences. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Digital Strategy, CRM & GEO Lead – Contract 🕒 Yesterday Sia 1001 - 5000 🤝 B2B 🤖 Artificial Intelligence Website LinkedIn All Job Openings Independent Contractor leading CRM and Generative Engine Optimization initiatives for digital transformation. Collaborating with diverse teams to enhance client growth strategies through data-driven insights. 🇺🇸 United States – Remote 💵 $10k - $12k / year 💰 Private equity on 2025-01 ⏳ Contract/Temporary 🟠 Senior 🏆 Customer Success 🦅 H1B Visa Sponsor CRM Marketing Specialist 🕒 Yesterday Go Fish 1 - 10 🤝 B2B 🛍️ eCommerce Website LinkedIn All Job Openings CRM Marketing Specialist managing HubSpot workflows and integrations for clients at Go Fish Digital. Building clean systems and maintaining data quality in a collaborative environment. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 🏆 Customer Success Customer Success Coach 🕒 Yesterday Leland 11 - 50 📚 Education 🏪 Marketplace Website LinkedIn All Job Openings Customer Success Coach helping clients improve in customer success roles. Guiding on strategy, onboarding, and leveraging AI for better outcomes. 🇺🇸 United States – Remote 💰 Seed Round on 2022-05 ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🦅 H1B Visa Sponsor Senior Customer Success Manager 🕒 2 days ago Life of Prosperity 1 - 10 📚 Education 🧘 Wellness 👥 B2C Website LinkedIn All Job Openings Senior Customer Success Manager at Life of Prosperity enhancing client outcomes through autonomy and collaboration. Remote, flexible position focused on measurable results with a supportive team. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟠 Senior 🏆 Customer Success CRM Engineer 🕒 3 days ago WRS Health 201 - 500 Website LinkedIn All Job Openings CRM Engineer developing AI-driven marketing and sales workflows for WRS Health. Working with advanced automation and data science technologies to improve customer engagement. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 🏆 Customer Success View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs